Last night, in a Freeman’s Bay bar, Brandworld celebrated 20 years in business with its staff, clients, friends and many glasses of wine. Alongside a trip down memory lane with a few speeches by managing director Richard Stevens and founder Bill Peake, it farewelled industry legend John MacDonald, by sharing his successes and bad calls, and remembered its former executive director Mike O’Sullivan, whose passing last year was felt across the industry. We chat to Stevens about the agency’s approach to content marketing and its enduring work.
Bill Peake is renowned as a marketing visionary, a team man, a great leader, and a successful entrepreneur. Now he can add marketing hall of famer to the list.
We’ve showcased all the winners of the TVNZ-NZ Marketing Awards in print through NZ Marketing, and now we’re showcasing them online. First up, Fairfax Media Supreme Award and BrandWorld FMCG Award winner Griffin’s.
TVNZ and BrandWorld sent their new The Extra Mile masthead into the wild this week, and promptly apologised for hosting the advertorial segment on its news website. And MediaWorks is playing in the masthead sandpit as well after launching a new integrated advertising platform called Focus TV late last month. And, in what it sees as branded content—and what others might see as another example of commerce encroaching further on editorial integrity—the host and TV3’s ex weather presenter Toni Marsh is being called a ‘reporter’.