Come this Friday, over 8000 athletes from around the world will be seeking medal glory, but they’re not the only ones in the running for top-placed rankings. The Olympic Games, of course, seems to be as much about athletic prowess as it is about getting brand messages across to the masses of captive viewers. And MediaCom Sport, together with Brandwatch, have created a nifty interactive data visualisation tool and Twitter tracker to keep track of how well the 25 Olympic sponsors are faring.
Auckland-based dairy producer The Collective has embraced social media as its major marketing channel in an effort to better connect with its ‘herd’ and, in many cases, get them to assist with product creation. And that strategy has been vindicated, not just because it is one of the fastest growing companies in New Zealand, but because it was also named as the first and only New Zealand brand to feature in The Social Brands 100 list—”the authoritative ranking of brands leading the way in the social age”—coming in at number 57 ahead of brands like Dell, Groupon and Intel.