Channel idents have come a long way in recent years, with a lot more time, effort and investment being put into them in an effort to create signposts for the channel’s personality. And Brandspank, which has earned a reputation for its stellar work on channel brands, has just done its thing for Comedy Central New Zealand, with six very Kiwi, openly immature stop-motion idents that feature sliced kiwi, mangled sausages, turds in bags, flaming cow bums, brick-shitting possums and over-excited tomato sauce bottles.
Brandspank, the Rialto Channel, TVNZ Blacksand, Sky Television and MediaWorks were among those flying the Kiwi flag at the PromaxBDA ANZ Awards last weekend. The awards honour top performers in on-air promotion, branding and advertising.
Sky and TVNZ’s joint pay-TV venture Igloo was announced in late 2011. Its first ads were created by Sugar & Partners and now Brandspank, which has taken over as Igloo’s agency for all marketing communications, has launched a new mockumentary-style TVC campaign that aims to emphasise the flexibility and control the product and its services offer.
The Promax BDA awards aim to celebrate the world’s best brand, creative and marketing initiatives within the television industry—and the agencies and network creative departments responsible for them. And TVNZ and Spicer & Martin, Sky and Brandspank, and MediaWorks all returned home from the Australia/New Zealand ceremony last week in Sydney with a few gongs between them.