With the Cricket World Cup set to enter the quarterfinal stage next week, we thought we’d do another rundown on what the big brands and sponsors have been up to. This time we have news from the Alternative Commentary Collective, Pepsi Cola, Tui, Hyundai and a few others to boot.
Marketing, advertising & media intelligence
Since we’ve already done a bit of a run down on what Kiwi brands been up to this Valentine’s Day, we thought we’d better see what kind of stunts went on further afield during the romantically charged weekend.
This past weekend again marked that time when advertisers tell us we’d better remind our loved ones of just how much we love them (because we don’t do it any other time of the year) by purchasing expensive jewellery, flowers or heart-shaped chocolates. We thought we’d take a look at what a few different brands got up to, to try and grab our attention on this year’s Valentine’s Day.
Collectively, the top 10 Kiwi-based YouTube channels have over four million subscribers and, although that obviously also includes an international audience, this number is impressive given that New Zealand, as starting base, only has a population of around 4.5 million people. Here's a rundown of the ten YouTube channels with the highest number of subscribers.
Andrew Lewis thinks that despite 50 years of research, practice, learning and refinement, we are still pretty rubbish at creating great brands that genuinely connect with people. And he thinks the secret to rectifying this might lie in the teachings of Stanislavski.
In an age where product information is readily available, Andrew Lewis says brand advertising is losing its efficacy in directing consumers' choices—and it may even be making brands irrelevant.
Listen: Airbnb user design experience manager Jenny Arden on design building trust, design-thinking and designer-founders
While conspiracy theorists might infer that St Patrick's Day has some deeper meaning or historically significant origins, we all know that the day is actually just a great excuse to wear green hat, sip on a dark brew and hop around like a leprechaun for a whole day. And given that it has become such a jubilant day of unrestrained revelry, businesses, brands and politicians all take it as an opportunity to get some additional exposure. Here's a breakdown of some of the interesting St Patrick's Day-themed efforts that emerged this year.
For the third year in a row, Roy Morgan handed out awards to 24 Kiwi businesses that showed the highest levels of customer satisfaction, when measured against its annual survey of over 12,000 New Zealanders.
When was the last time you felt you could rely on a company slogan to honestly say what it stands for? Just as well Buzzfeed is on the case, then, to tell it like it is.
Brands tend to inflate their importance in people's lives. And The Onion has showed this phenomenon in its inimitable fashion with a clip featuring "fans from all over the country flocking to see all of their favourite brands" at the Lollapalooza music festival.
Some might argue there's a degree of trickery every day of the year in the world of marketing and media. But it's taken to much more preposterous levels—and is almost actively encouraged—on April Fool's Day. So here's a collection of the best pranks, fakes and subterfuges from New Zealand and around the world.
There was plenty of excitement when music streaming service Spotify finally launched in New Zealand in May. And it has announced its latest numbers and a few big changes to make the service more social, more personalised and hopefully more attractive to advertisers. Plus: Nielsen's Spotify's numbers.
Toyota has held onto its number spot in the 2012 rankings of Interbrand’s second Best Global Green Brands report, but Johnson & Johnson isn’t far behind and Danone (#9), Ford (#15), and Starbucks (#36) are rising fast, with tech and automotive brands dominating.
Fast food, fizzy water and IT continue to dominate the global brands list, compiled by Interbrand.Coca-Cola has taken out the top spot for the 10th year in a row, the 123 year-old company weighing in with just under US$69 billion in brand equity, up three percent from last ...