articles tagged 'brands'

Brands continue basking in the glow of the Cricket World Cup

  • Advertising
  • March 11, 2015
  • Holly Bagge
Brands continue basking in the glow of the Cricket World Cup

With the Cricket World Cup set to enter the quarterfinal stage next week, we thought we’d do another rundown on what the big brands and sponsors have been up to. This time we have news from the Alternative Commentary Collective, Pepsi Cola, Tui, Hyundai and a few others to boot.

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All about the love

  • PopPress
  • February 16, 2015
  • StopPress Team
All about the love

Since we’ve already done a bit of a run down on what Kiwi brands been up to this Valentine’s Day, we thought we’d better see what kind of stunts went on further afield during the romantically charged weekend.

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How brands courted Kiwis on Valentine's Day

  • Advertising
  • February 16, 2015
  • Holly Bagge
How brands courted Kiwis on Valentine's Day

This past weekend again marked that time when advertisers tell us we’d better remind our loved ones of just how much we love them (because we don’t do it any other time of the year) by purchasing expensive jewellery, flowers or heart-shaped chocolates. We thought we’d take a look at what a few different brands got up to, to try and grab our attention on this year’s Valentine’s Day.

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Story IQ
Story IQ
Story IQ is a brand story consultancy. We help brands uncover the hidden, untold stories ...
Up-and-Comers
Up-and-Comers
We give the mic to the industry's future leaders to hear their thoughts on media, ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
The Stoppies 2018
The Stoppies 2018
In February (Valentine's Day to be exact), StopPress gathered the industry for an evening of ...
Follow The Money
Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
Regional Rundown
Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

Attracting a digital audience: New Zealand's top ten YouTube channels

  • Advertising
  • October 20, 2014
  • Damien Venuto
Attracting a digital audience: New Zealand's top ten YouTube channels

Collectively, the top 10 Kiwi-based YouTube channels have over four million subscribers and, although that obviously also includes an international audience, this number is impressive given that New Zealand, as starting base, only has a population of around 4.5 million people. Here's a rundown of the ten YouTube channels with the highest number of subscribers.

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More doing, less describing: what brands can learn from actors

  • Decoder
  • July 14, 2014
  • Andrew Lewis
More doing, less describing: what brands can learn from actors

Andrew Lewis thinks that despite 50 years of research, practice, learning and refinement, we are still pretty rubbish at creating great brands that genuinely connect with people. And he thinks the secret to rectifying this might lie in the teachings of Stanislavski.

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voices

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Death of a salesman: why brand advertising is losing its mojo

  • Decoder
  • May 12, 2014
  • Andrew Lewis
Death of a salesman: why brand advertising is losing its mojo

In an age where product information is readily available, Andrew Lewis says brand advertising is losing its efficacy in directing consumers' choices—and it may even be making brands irrelevant.

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When politicians, brands and businesses all admit to being a little green

  • Events
  • March 17, 2014
  • StopPress Team
When politicians, brands and businesses all admit to being a little green

While conspiracy theorists might infer that St Patrick's Day has some deeper meaning or historically significant origins, we all know that the day is actually just a great excuse to wear green hat, sip on a dark brew and hop around like a leprechaun for a whole day. And given that it has become such a jubilant day of unrestrained revelry, businesses, brands and politicians all take it as an opportunity to get some additional exposure. Here's a breakdown of some of the interesting St Patrick's Day-themed efforts that emerged this year.

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Customer smiles translate into gongs at Customer Satisfaction Awards

  • Awards
  • March 5, 2014
  • Damien Venuto
Customer smiles translate into gongs at Customer Satisfaction Awards

For the third year in a row, Roy Morgan handed out awards to 24 Kiwi businesses that showed the highest levels of customer satisfaction, when measured against its annual survey of over 12,000 New Zealanders.

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Brands get an honest face

  • Branding
  • August 29, 2013
  • StopPress Team
Brands get an honest face

When was the last time you felt you could rely on a company slogan to honestly say what it stands for? Just as well Buzzfeed is on the case, then, to tell it like it is.

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Brand vanity

  • PopPress
  • August 5, 2013
  • StopPress Team
Brand vanity

Brands tend to inflate their importance in people's lives. And The Onion has showed this phenomenon in its inimitable fashion with a clip featuring "fans from all over the country flocking to see all of their favourite brands" at the Lollapalooza music festival.

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Lies, damned lies: the obligatory April Fool's round-up —UPDATED

  • Good-natured deceit
  • April 2, 2013
  • Ben Fahy
Lies, damned lies: the obligatory April Fool's round-up —UPDATED

Some might argue there's a degree of trickery every day of the year in the world of marketing and media. But it's taken to much more preposterous levels—and is almost actively encouraged—on April Fool's Day. So here's a collection of the best pranks, fakes and subterfuges from New Zealand and around the world.

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Spotify's social work ramps up the music discovery, as local brands start to tune in—UPDATED

  • Digital
  • December 11, 2012
  • Ben Fahy
Spotify's social work ramps up the music discovery, as local brands start to tune in—UPDATED

There was plenty of excitement when music streaming service Spotify finally launched in New Zealand in May. And it has announced its latest numbers and a few big changes to make the service more social, more personalised and hopefully more attractive to advertisers. Plus: Nielsen's Spotify's numbers.

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From nice to have to must have: Interbrand’s best green brands list shows tech and auto dominating

  • Brand
  • June 28, 2012
  • StopPress Team
From nice to have to must have: Interbrand’s best green brands list shows tech and auto dominating

Toyota has held onto its number spot in the 2012 rankings of Interbrand’s second Best Global Green Brands report, but Johnson & Johnson isn’t far behind and Danone (#9), Ford (#15), and Starbucks (#36) are rising fast, with tech and automotive brands dominating.

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Top 100 hottest brands

  • News
  • September 18, 2009
  • Vincent Heeringa
Top 100 hottest brands

Fast food, fizzy water and IT continue to dominate the global brands list, compiled by Interbrand.Coca-Cola has taken out the top spot for the 10th year in a row, the 123 year-old company weighing in with just under US$69 billion in brand equity, up three percent from last ...

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