articles tagged 'branded content'

Brands keep their ears on the prize as podcasting continues its rise

  • Media
  • December 15, 2015
  • Joshua Riddiford
Brands keep their ears on the prize as podcasting continues its rise

Podcast nerds rejoiced last week when the second season of Serial, widely regarded as the most popular podcast ever made, was launched. And as the medium matures and continues to grow in popularity, brands are starting to get more involved, either through advertising on the good ones or, in the case of Xero, making their own. PLUS: some of the best podcasts of the year for your summer listening pleasure.

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Spark’s ‘North Star’ brings its vision of the future to life, as NZME embarks on one of its biggest branded content projects yet

  • Media
  • December 8, 2015
  • Ben Fahy
Spark’s ‘North Star’ brings its vision of the future to life, as NZME embarks on one of its biggest branded content projects yet

Visions of the future are fertile territory for psychics, science fiction writers and highly paid consultants. And as Spark attempts to move from dumb pipes to digital services, it’s joined in the fun and created Spark Life 2025 to show what life might be like ten years from now. And NZME has helped bring its vision to life online. PLUS: Branded content advice from a master of the art, Time Inc's Melanie Deziel.

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DC Shoes introduces moto-surfing

  • PopPress
  • August 4, 2015
  • StopPress Team
DC Shoes introduces moto-surfing

The local industry is currently a little obsessed with conflating different foods together to create a delectable (and some very questionable) hybrids. We've had Whittaker's chocolate milk, Cadbury's Vegemite atrocity and St Pierre's sushiwi. Internationally, brands are also dabbling in the art of fusion, but now DC Shoes has taken it beyond cuisine to create a new hybrid sport by combining surfing and motocross. In a new video commissioned by the brand, motocross daredevil Robbie Maddison is shown riding a customised motorcycle across the surface of the Pacific Ocean, before dropping in on a wave (undoubtedly annoying the surfers waiting in the lineup).

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Up-and-Comers
Up-and-Comers
We give the mic to the industry's future leaders to hear their thoughts on media, ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
The Stoppies 2018
The Stoppies 2018
In February (Valentine's Day to be exact), StopPress gathered the industry for an evening of ...
Follow The Money
Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
Regional Rundown
Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

Samsung and Vimeo create the art of connection

  • PopPress
  • July 14, 2015
  • StopPress Team
Samsung and Vimeo create the art of connection

Vimeo has long been lauded as the go-to platform for discerning filmmakers and serious creatives who want to share their work. Now, it’s teamed up with technology giant Samsung to produce a video series that explores the ideas and infinite meanings of connection and “examines the human relationship with technology”.

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Sea change: the evolution of the Ports of Auckland branding

  • Design Thinking
  • May 12, 2015
  • Brian Slade
Sea change: the evolution of the Ports of Auckland branding

Brand identities need to evolve to keep up with changing organisations, audiences and markets, writes Brian Slade. And Ports of Auckland did exactly that.

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voices

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Horse's Mouth: Jeremy O'Brien and Lyndsey Francis

  • Horse's Mouth
  • November 14, 2014
  • Ben Fahy
Horse's Mouth: Jeremy O'Brien and Lyndsey Francis

Good old fashioned interruptive display advertising is the golden goose that keeps laying for the local TV networks. But integration is so hot right now. And, whether it's sponsorships, programme partnerships, production partnerships or one-off branded content projects, it's a big part of TVNZ's focus for the future. Following its new season launch this week, head of sales Jeremy O'Brien and general manager of media solutions and insights Lyndsey Francis talk turkey about its plans for next year and what the TV landscape might look like soon.

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You're on canine camera: TVNZ and Purina join forces for new dog show

  • Media
  • November 22, 2013
  • StopPress Team
You're on canine camera: TVNZ and Purina join forces for new dog show

A range of media owners are trying to find the sweet spot between ads and editorial. And the likes of MasterChef NZ and The Block NZ have been able to appeal to commercial interests without alienating the viewers. TVNZ's latest effort in this regard is Purina Pound Pups to Dogstars, which arose from its million dollar branded content initiative and is currently in production. Plus: TVNZ's new logo.

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The magic of collision

  • Media
  • November 14, 2013
  • Michael Goldthorpe
The magic of collision

Michael Goldthorpe went along to TVNZ's new season launch at the Viaduct Events Centre. And he got inspired about the potential for New Zealand to become a branded content powerhouse.

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Made to Match campaign aims to make beer legitimate dinner companion

  • Advertising
  • June 19, 2013
  • Sim Ahmed
Made to Match campaign aims to make beer legitimate dinner companion

Beer drinkers who want to take a step towards becoming beer connoisseurs can now look forward to Lion's latest content marketing campaign on TVNZ.

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TVNZ hammers out a host of sponsorship deals for Mitre 10 Dream Home

  • Media
  • June 19, 2013
  • StopPress Team
TVNZ hammers out a host of sponsorship deals for Mitre 10 Dream Home

Mitre 10 Dream Home returns to Kiwi screens on 2 July at 7.30pm after a few year hiatus. And, along with the naming rights sponsor, TVNZ has signed up a host of other commercial partners who will spruik their wares in the TV2 show, including ASB, EECA Energywise and plenty more.

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TVNZ grabs the branded content bull by the horns, courts partners with new scheme

  • Media
  • November 20, 2012
  • Ben Fahy
TVNZ grabs the branded content bull by the horns, courts partners with new scheme

As consumers continue to find ways to avoid commercial messages, TV networks, brands and agencies are increasingly trying to make them unmissable by putting them inside some of their most popular programmes rather than inbetween, with the likes of MasterChef, The Block or the raft of talent shows all aiming to take things much further than a traditional sponsorship. And, as TVNZ's head of sales Jeremy O'Brien announced at the network's new season launch last week, TVNZ is trying to become more pro-active about cementing these relationships with brands with the creation of a new branded content initiative set to launch in 2014.

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Ford, JWT and MediaWorks take branded content for a spin

  • Advertising
  • October 18, 2012
  • Ben Fahy
Ford, JWT and MediaWorks take branded content for a spin

After a tough few years for the automotive industry, most of the manufacturers are getting back up to speed, with some agressive marketing campaigns and more favourable economic conditions leading to a 14 percent increase in new car sales in September. Ford increased its share by nine percent, and it's hoping to increase that even further for its Mondeo model with the help of a paid-for reality show called The Test Driver.

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MediaWorks reveal what's in the works

  • Advertising
  • October 27, 2011
  • Cath Winks
MediaWorks reveal what's in the works

MediaWorks TV launched its new season line-up in Auckland this morning. And there's sure to be some gasps, both of horror and delight, following the much anticipated announcement of the return to screen of controversial broadcaster Paul Henry. 

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TBWA\ and 2degrees wake the sleeping giant in Next Top Model, as MediaWorks trumpets solid June

  • Advertising
  • July 8, 2011
  • Ben Fahy
TBWA\ and 2degrees wake the sleeping giant in Next Top Model, as MediaWorks trumpets solid June

MediaWorks has been in the news a bit recently, with the unexpected departure of its TV wunderkind Jason Paris and continuing discussion about the sizable debts of its owner Ironbridge. But it's not all bad: its two-channel strategy appears to be paying off in terms of share, ad revenue is up and general manager of integration Melanie Reece says the "sleeping giant" of branded content and product placement is starting to wake up, as evidenced by the success of New Zealand's Next Top Model and the inclusion of new sponsors like 2degrees into the show. 

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Online Advertising & Branded Content: Special Group

  • Advertising
  • April 1, 2011
  • StopPress Team
Online Advertising & Branded Content: Special Group

Special Group, Salt Interactive and Orcon took the humble web banner to places the web banner has never been before in New Zealand and took gold in Online Advertising for their efforts with Orcon. And, by adding Twitter and Facebook functions, it became a rare beast: a banner that was actually shared among friends, showing that interactive utility shows its stripes when impressive content is created to suit the medium. Special Group also won bronze in the branded content for the Volvo 'Blindfold' campaign.

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