As part of our push to remind you marcomms folk to get your entries in for the 2013 TVNZ-NZ Marketing Awards (there’s still 15 days left) we’re asking some past winners to tell us about their glorious victory, what it meant to the business and why these awards are different. Here’s why Geoff Matthews, director of BrandCom and winner of awards for Mt. Cook Alpine Salmon, Red Witch guitar pedals and taxrefunds.co.nz, reckons you should enter.
Awards rewards: Geoff Matthews
Transformational + Technology: Red Witch Analog Pedals
A premium brand launching entry-level products is a risky strategy. But where there’s risk, there’s often reward, and that was certainly the case for Red Witch Analog Pedals and the Seven Sisters.