With the explosion of craft beer up and down the country, Dunedin’s iconic Emerson’s Brewery felt it needed to bring something fresh to the market, so it called in BrandAid to help with a rebrand.
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BrandAid brews a rebrand for Emerson’s
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BrandAid focuses on Dunedin’s scenery and local characters to attract Kiwi tourists
Dunedin-based agency Brandaid and young production company ‘Two Bearded Men’ have created a new video for Enterprise Dunedin, and unlike many other videos about Dunedin, has steered well away from student life (and student revelry), focusing instead on the people and gems of the city.
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Aiming small: why Dunedin is blowing its own business trumpet
Town branding is a difficult nut to crack, with many attempts coming off as desperate and nigh-on dishonest. But for the past few years since launching its new gothic identity via Projector Media, Dunedin has been doing a pretty good job of it. And, as part of its new push to become ‘one of the world’s great small cities’ within ten years, the next phase of its campaign consists of showcasing some of the city’s under-the-radar business success stories.