articles tagged 'brand'

ANZ showcases innovators and world shapers to announce 'your world, your way' positioning—UPDATED

  • Advertising
  • May 4, 2015
  • StopPress Team
ANZ showcases innovators and world shapers to announce 'your world, your way' positioning—UPDATED

ANZ has launched a new cross-Tasman brand ad by Whybin\TBWA that gives a nod to the pioneering human spirit by featuring a series of snippets from innovators in their respective fields.

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Pop art meets cider: Billy Apple and Saatchi's Derek Lockwood collaborate to launch new brand

  • Brand
  • February 25, 2015
  • Nikki Mandow
Pop art meets cider: Billy Apple and Saatchi's Derek Lockwood collaborate to launch new brand

Despite approaching his 80th birthday, contemporary pop artist Billy Apple (something of a human brand) hasn't lost the desire to create. And now, in collaboration with Saatchi’s design director Derek Lockwood, he has released a Billy Apple-branded cider.

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StopPress Presents: 'Brand is as brand does', with US brand expert Marty Neumeier—GET IN FOR THE LAST FEW TICKETS

  • StopPress Presents
  • August 26, 2014
  • StopPress Team
StopPress Presents: 'Brand is as brand does', with US brand expert Marty Neumeier—GET IN FOR THE LAST FEW TICKETS

Marty Neumeier, best-selling author, designer and renowned business adviser, is on a mission to "revolutionise the way business does business in the 21st century". And you can find out how he plans on doing that at an event on Friday 29 August where he will share his insights on modern brands and the importance of being credible in an age of transparency.

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Story IQ
Story IQ
Story IQ is a brand story consultancy. We help brands uncover the hidden, untold stories ...
Up-and-Comers
Up-and-Comers
We give the mic to the industry's future leaders to hear their thoughts on media, ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
The Stoppies 2018
The Stoppies 2018
In February (Valentine's Day to be exact), StopPress gathered the industry for an evening of ...
Follow The Money
Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
Regional Rundown
Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

Fonterra hands Colenso BBDO some more business, looks to push social as a brand channel

  • Social media
  • July 30, 2014
  • Ben Fahy
Fonterra hands Colenso BBDO some more business, looks to push social as a brand channel

Colenso BBDO has long worked on Fonterra's major brands like Anchor, Tip Top, Fresh 'n Fruity and Mainland and it's gradually been adding new chunks of the business to its roster, with the most recent being the addition of some smaller brands after Shine shacked up with Goodman Fielder. Now it's added some more after the agency was appointed as the social media partner for all of Fonterra's brands after a competitive pitch.

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The firestarter: Jason Paris on the story of Spark

  • Marketing
  • July 1, 2014
  • Ben Fahy
The firestarter: Jason Paris on the story of Spark
Photo: Paul Statham

Telecom has announced that it will emerge as Spark on 8 August. But the powers that be say the new name is just one aspect of the company’s transformation into “a confident, forward-looking technology company”. In an edited version of an article originally published in the May/June edition of NZ Marketing, Ben Fahy looks at the thinking behind one of the country’s biggest-ever—and most controversial—rebrands and the important role chief operating officer Jason Paris played in the process.

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voices

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Contact switches off its swoosh, adds a dash of whimsy with colourful new brand identity

  • Brand
  • March 4, 2014
  • StopPress Team
Contact switches off its swoosh, adds a dash of whimsy with colourful new brand identity

Contact Energy has added a bit of playfulness to its power of late, with lights in Wellington's cable car tunnel and a Twitter competition to decide the winner of the People's Choice Award at the Fringe Festival. And that attitude seems to be in keeping with its playful new brand identity, which was created by Wellington's Designworks and San Francisco-based type designer Jessica Hische.

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Spark by logo, Spark by name: Telecom sheds its home phone heritage

  • Brand
  • February 21, 2014
  • StopPress Team
Spark by logo, Spark by name: Telecom sheds its home phone heritage

Ever since Telecom did the splits back in 2011, there have been rumours that the 'New Telecom' might not stick with its name, which carries with it a fair bit of equity but also a fair bit of monopolistic baggage. And where there's smoke, there's fire, because Telecom has announced that it will change its name to Spark later in the year.

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From blog to brand: Jamie Frater (Listverse)

  • Blog to brand
  • January 21, 2014
  • StopPress Team
From blog to brand: Jamie Frater (Listverse)

In a new series, we talk to Kiwi keyboard tappers that have managed to shift from the personal realm of blogging to create online media brands that are widely read (and in some cases profitable). In the first segment, we chat to Jamie Frater, the founder of Listverse.

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Switching off, checking out: as broadcast viewership declines, how will brands get in people’s faces in the future?

  • Decoder
  • January 16, 2014
  • Andrew Lewis
Switching off, checking out: as broadcast viewership declines, how will brands get in people’s faces in the future?

Viewership of broadcast TV is declining here and around the world. And, in correlation, some consumers appear to have largely checked out of advertising altogether, writes Andrew Lewis. So a reliance on brand-led communications to drive engagement will be found wanting.

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Ten on the Fly: searching for the 'holy crap' factor

  • Advertising
  • December 9, 2013
  • Esther Goh
Ten on the Fly: searching for the 'holy crap' factor

Creative agency Fly turns 10 next year and to mark the milestone, has brought founder Shane Hansen back into the fold to give the brand a bit of a facelift. Creative director Johnson McKay elaborates on the shift and reflects on the journey to date.

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Writing poems for peanuts

  • PopPress
  • November 29, 2013
  • StopPress Team
Writing poems for peanuts

In addition to the creamy goodness of crushed peanuts, every jar of Pic’s Really Good Peanut Butter also comes with the deep and meaningful musings of Taumaranui poet Bill Smith, whose work is printed on the reverse of the label.

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Learning from Lorde: James Hurman on why the Kiwi chanteuse can teach brands a lesson—UPDATED

  • Branding
  • October 31, 2013
  • James Hurman
Learning from Lorde: James Hurman on why the Kiwi chanteuse can teach brands a lesson—UPDATED

Lorde's insistence to produce something that’s of true quality and distinctiveness, yet also absolutely mainstream, is the hallmark of truly great commercial innovators. That's exactly what New Zealand is striving to be, says Y&R New Zealand's James Hurman, and he believes her rise has plenty of relevance for those working in this industry.

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Columbus explores fresh territory with big brand overhaul

  • Marketing
  • September 6, 2013
  • Ben Fahy
Columbus explores fresh territory with big brand overhaul

Columbus Coffee kicked off in 1995 and it’s grown considerably since then, with 54 stores now dotted around the country. But after an 18 month project to breathe some new life into the brand, the chain is celebrating a new look, a new menu, new fit outs, new products and a host of new partnerships.

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What consumer brands can learn from not-for-profits

  • Design
  • July 4, 2013
  • Steven Giannoulis
What consumer brands can learn from not-for-profits

Marketers could be excused for thinking that not-for-profit sector brands learn from commercial consumer brands, not the other way around. But Insight's Steven Giannoulis says developing a new brand for a long-established NFP organisation has been a salient reminder of the wider, strategic roles that a brand can play.

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Charlie's gets a name change, focuses on the bigger—and better—picture

  • Marketing
  • June 4, 2013
  • Ben Fahy
Charlie's gets a name change, focuses on the bigger—and better—picture

As the AskewOne piece on the wall beside Auckland's south-western motorway says, 'better never stops'. And Charlie's Trading Co. has acknowledged that philosophy by creating a new corporate brand called The Better Drinks Co.

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