In the wake of Scapegrace Black hitting shelves, we talk to the distillery’s co-founder Mark Neal about how the new gin reaffirms what the brand stands for while pushing innovation in the spirits industry.
Social enterprise The Cookie Project is connecting consumers with their bakers and breaking down social stigma around disabilities, thanks to its new packaging armed with a QR code.
Time moves swiftly in the start-up world, and looking back from 2019, 1999 is practically the Jurassic. But it was that year that Sam Morgan acted on an idea he’d had while trying to buy a secondhand heater for his chilly Wellington flat and created Trade Me.
Former 99 managing director Paul Manning shares five ways his advertising background helped him in becoming an entrepreneur.
Philip Morris – the largest tobacco company in the world – has declared it will transform the tobacco industry in support of New Zealand’s Smokefree 2025 initiative. In time, it plans to stub out its cigarette range – which includes Marlboro, Parliament and Virginia S and move towards a future of fruity, trendy vapes and e-cigarettes. It’s a tactical maneuver from the giant cigarette corporate as alternative cigarettes slowly receive validation by scientists, governments, and consumers – but is the move really a ploy for Smokefree 2025, or more of a smoke screen by Philip Morris? And in the midst of all this, has its sudden departure from cigarettes led to a branding identity crisis? We speak to the managing director, James Williams, who explains the company’s foray into the smoke-free market.
Grin Natural, a 100 percent natural New Zealand made toothpaste brand, recently launched a nationwide campaign to help Kiwi kids in need. Idealog spoke with Grin Natural marketing manager Paul Stokes and general manager and co-founder Tara Tan about its eco-friendly toothbrushes and natural toothpaste, how the company came about, and the urgent need to improve the dental health of kids around the country.
‘Brand purposes’ might be popping up all over the place these days, but FCB’s David Thomason finds they’re often slippery beasts.
Interbrand has a new managing director in Andrew Barron and while he settles into his new role, we speak to him about the importance of taking the brand out of the marketing department.
It’s fair to say the last two years have been a buzz for Mercury as it’s rolled out a new brand and mission to educate New Zealanders about the wonders of renewable energy. In doing so, Mercury has associated itself with e-bikes and most recently electric vehicles. Following the launch of its latest ‘Energy Made Wonderful’ campaign, we talk to chief marketing officer Julia Jack about giving energy a tangible identity, the association with electric transport and how the work is paying off for the company.
This evening, 2degrees will be taking over the TV channels for 60-seconds as it rolls out a new brand campaign, via DDB, that shows how its services are an intrinsic part of everyday life.
Bambi Boutique is the latest venture by Auckland business tycoon, Iyia Liu, proving time and time again that influencer marketing is the key to quick growth. The Bambi Boutique launch went off without a hitch, while Liu’s influence saw the launch almost completely subsidised by the vendors involved.
Following the launch of Ecostore’s first brand campaign last year, we sit down with director of marketing Jemma Whiten to discuss its latest campaign strategies, how it’s tracking in local and offshore markets and how its unique proposition has it positioned in the face of new competition.
Spark’s general manager of customer and marketing, Clive Ormerod, is set to depart the company and take on the CMO role at Les Mills International.
After battling requests for a line of shoes made for kids, Allbirds has given the punters what they desire and launched a limited edition children’s footwear range called Smallbirds. And in the spirit of creative overachieving, co-founder Joey Zwillinger has written a children’s picture book about a sheep called Sadie Shaves the Day that will be given out for free with each purchase of a pair of shoes.
Sometimes a single insight is all it takes to transform an entire business. For Bay Audiology it was the realisation that families are divided by hearing loss and that audio technology can be the thing that brings them back together.
In the wake of Y&R Media’s rebrand to Y&R Engage, we sit down with national general manager Nicky Greville to reflect on the past year, her time in the industry and where improvements can be made.
During her 18 months as a marketing assistant for Whittaker’s, Caitlin Attenburrow has already managed to make her mark on the iconic chocolate brand. Having helped lead successful campaigns for a number of product launches, this is one Rookie Marketer with high hopes for the future.
After 167 years in business, TSB’s undergone a customer-driven makeover by shortening its name alongside a redesigning logo. To launch its new identity, the bank’s rolled out a new advertising campaign via Special Group and Finch.
Invercargill is well known for its wide ‘Parisian’ boulevards, infamous mayor, the world’s Southern-most McDonalds (we think), an abundance of oysters and cheese rolls, as well as the highest incidence of R-rolling in the country. However, the city hasn’t ever established a lasting brand identity, and locals decided the time had come to figure out what the town stood for. Designer Tim Christie talks us through the Invercargill brand’s new “stoic” look and feel.
With a 44-year legacy in the insurance industry but a fast-moving digital environment surrounding it, Fidelity Life needed future-proofing. It called on Goodfolk and Phosphor to create a new website with its staff front and centre and as Goodfolk general manager Benn Winlove explains, the execution is a result of the client’s willingness to listen to its agencies and the agencies’ willingness to understand their client.
Y&R NZ and Y&R Engage have been appointed agency partners of supplement brand Go Healthy.
Y&R Media has a new name in Y&R Engage, following a rebrand to bring the agency in line with its vision for media.
Marketing teams are constantly striving to engage with their audience through brand reputation, but according to Nielsen, Kiwis are more relaxed and optimistic than our peers, so how should that factor into how you project your brand?
With coffee prices making New Zealand’s love for the drink an expensive one, Coffix has a solution with $2.50 beverages. We talk to founder and franchise manager Natan Yehezkely about making that dream a reality, expanding it into franchises and maintaining the brand.
With coffee prices putting a dampener of New Zealander’s love of the drink, has a solution with $2.50 beverages. We talk to founder and franchise manager Natan Yehezkely about making that dream a reality and expanding it into franchises.
Ipsos has released the results of its ‘Most Influential Brands in New Zealand’ study and technology brands lead the pack, with Google, Facebook and Microsoft taking the top three spots respectively, alongside four local brands.
Last week, Australasian beverage manufacturer Frucor announced a name change to Frucor Suntory, marking the extent of the relationship it holds with parent company Suntory Beverage and Food Limited. We chat to group chief executive Jonathan Moss about bringing the two companies together and their evolution over the past eight years.