Fast food, fizzy water and IT continue to dominate the global brands list, compiled by Interbrand.Coca-Cola has taken out the top spot for the 10th year in a row, the 123 year-old company weighing in with just under US$69 billion in brand equity, up three percent from last …
Browsing: brand trust
News
Top 100 hottest brands
Awards
Free digital seminar: first in, first served
How’s your digital fitness? Are you struggling with sit-ups when you could be burning fat and reinventing yourself on a super-duper cross trainer? Digital marketing is here to stay and it’s about time you learnt all the tools to create a brand presence on the web that lasts …
Opinion
Creative Showcase: thinking brands
Trust and the trusted. Brands that build trust are the brands that will survive in the new age of candour. Here’s how. Read more >>
Opinion
New research: what NZ worries about
Colmar Brunton has been tracking the pulse of the nation for the past three years, and we’re starting to see a more positive outlook from New Zealanders across a whole range of indicators, mirroring the shifts that have been noted recently in the business sector.
People are increasingly positive …