Browsing: Brand Spanking

BCITO launches online DIY reality show in bid to recruit new tradies

BCITO and Brand Spanking have teamed up to raise awareness about the growing labour shortfall in the construction industry Big Brother style. Hoping to highlight career opportunities the industry has to offer, the ‘Not your average shed’ campaign is challenging apprentices to build a shed in the Sylvia Park car park while cameras film every move.

Cracking the moral code: Rich Adams on how to keep experiential marketers in line

Over the years it’s evolved under many different names, from field marketing, brand experience and even experimental marketing. But experiential marketing is finally beginning to establish itself as both a name and a discipline in its own right in New Zealand marketing circles. And this is giving rise to the trend for guerilla marketing techniques, live stunts and a variety of other non-permission based campaigns. As these become more commonplace, we’ll see these activities get closer and closer to the mark of what is and isn’t acceptable. So is self-regulation the right answer?