Browsing: brand failure

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The people have spoken: iSnack2.0 sucks
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Illustration by Cathy Wilcox from businessday.com.au

Kraft Foods has admitted to making a massive mistake when naming its new Vegemite product iSnack2.0. Our previous post reports Kraft defending the name, saying it “was chosen based on its personal call to action, relevance to snacking and clear identification …