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Trade Me aims for the feels and shows off new look in latest brand campaign
Trade Me has launched a new brand campaign called ‘Life Lives Here’ via DDB, opting for a more emotive approach to connect with Kiwis.
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‘Eat well, go live life’: Subway states the obvious with new slogan
Subway has released a new campaign via Ripe Solutions about how you get out of your body what you put in, as well a ‘Sub builder’ an online calculator tool designed to help Kiwis make healthier decisions around their sub fillings. Along with a new ad, Subway is also giving consumers some good—albeit obvious— advice via its new slogan, ‘Eat well, go live life’.
News
Where to next? Air NZ launches a long-term brand campaign via True
Air New Zealand has released a new brand campaign, called ‘Where to next?’ with quite a different, more emotive approach from its safety videos, online content and recent TVCs. The airline says this campaign will be around for “several years” and this is merely phase one.