To help New Zealanders struggling to keep warm this winter, Botany Town Centre and The Salvation Army held a giant clothing swap where locals brought in their pre-loved clothing in exchange for other second-hand items.
Increasingly, it’s in the interest of businesses to convey a social conscience and Botany Town Centre continues to do its utmost to show the public that it’s playing the role of responsible corporate citizen. In February it conducted a random acts of kindness social experiment where it randomly paid for customers’ purchases. Now for the entire month of May, it’s shuffled the focus to mothers by turning the 31 days in May into a celebration of mothers—a Mother’s Month, if you will.
Consumers crave realness and human touch, according to Trendwatching.com. And Botany Town Centre is attempting to get real by performing what it describes as random acts of kindness on its customers.