Book snobs, cover your ears. Booktrack, the platform that provides intelligent synced audio content to e-books has just secured another NZ$7.5M in funding. And the education market is where much of the potential looks to be.
Revolution Fibres, an Auckland company that uses nanotechnology to make super strong fibres—in particular, for air filters for household ventilation systems, high strength fishing rods and fabric to enhance skin healing—claimed the supreme prize at the 2012 New Zealand Innovators Awards. And in the categories most relevant to the marketing community, Syrp’s Genie, Kiwibank’s online relationship management, The Gibson Group’s TouchHistory innovation, audio/text fusion Booktrack, virtual world SmallWorlds, paperless receipts company Paperkut and The Nutter’s Club also took home prizes.