The classic, reasonably disturbing ad for Neat 3B Action Cream is a brilliant example of the power of anthropomorphism and it’s a firm favourite in the StopPress offices (second only to Auckland Glass). And Bonds has added to that body of work with its latest effort featuring two talking testicles.
Showing good looking human specimens in their undies is a well-proven advertising strategy. Often it’s all a bit OTT, with ridiculous smell the fart acting and liberal photoshopping. But Bonds has kept it casual, upbeat and slightly self-aware with its latest campaign, leading to a win in the May round of the Colmar Brunton Ad Impact Award.