Browsing: Bond+Bond

Live and direct: DraftFCB reels in big John Caples haul

The John Caples awards were dished out in New York this week to honour the world’s best direct and interactive marketing and there was plenty of New Zealand work deemed good enough to make it onto the dais. But it was DraftFCB that got the most applause, ending up as the best performing Australasian agency with eight awards, while Colenso and AIM Proximity picked up eight awards between them.