Opinion
From hate to contempt: Bob Hoffman’s campaign against content and why he’s wrong (sort of)
While the Ad Contrarian, Bob Hoffman, is often on the mark, Pead PR content director Konrad Kasiske reckons the blogger missteps by imploring the industry to “call content shit”. To Kasiske, this is too broad and it overlooks the fact that Shakespearean sonnet should never be dumped in the same category as a cat’s arse.