Browsing: BNZ

News
The conversation economy: BNZ’s Craig Herbison on the thinking behind the ‘Be good with money’ campaign
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BNZ’s teaser campaign reached its denouement last night, launching its new brand platform ‘Be Good with money’ and adding some spice to an already pretty spicy financial marketing scene after last week’s formal announcement about the cessation of the National Bank brand. BNZ’s chief marketing officer Craig Herbison talks about starting conversations, breaking taboos and focusing on the bigger issue.

News
BNZ tries to claim the moral high ground as Money is Bad/Money is Good teaser campaign comes to an end
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After three weeks of TV ads, hundreds of mystery billboards, a few spray painted footpaths, a hijacked Twitter account that sent around 100 people to a fake money drop, and a fair bit of speculation about who was behind the ‘Money is Bad/Money is Good’ teaser campaign, our suspicions were confirmed last night when the BNZ logo came into view alongside its new tagline ‘Be good with money’.

News
Marketer of the Year: Ian Moody
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He’s regarded as a great marketer, a great leader and a great guy. And, in difficult times for the finance sector, Ian Moody’s steadying hand and unrelenting focus on the customer helped Westpac shine. PLUS: check out the extended interview.

News
Banking mirror on the wall, who’s the biggest spender of them all?
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Bankland is never short on action and rumours of National Bank’s shaky future look set to be fuelled by the latest Nielsen AIS figures on advertising spend by New Zealand banks. The ANZ NZ-owned brand spent the second lowest amount on advertising in the first half of this year compared to the other five banks, its $3.5 million paling in comparison to ANZ NZ’s ANZ brand, which clocked up the largest bill of all the banks at $15.3 million.

News
BNZ completes its agency equation with Mediacom
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When SparkPHD swapped BNZ for ANZ after a regional realignment in February, BNZ went hunting for a replacement. And, after announcing Colenso as its new creative agency, it has rounded out the new family by naming Mediacom as its media planning and buying agency. 

News
From beyond the grave: BNZ and Sugar’s last stand
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There’s been plenty of chatter about the BNZ of late after a regional realignment meant it parted company with Sugar and, rather unexpectedly, shacked with Colenso BBDO. But before that all kicked off, the old pairing had time to come up with a new campaign pushing the bank’s offset mortgage product TotalMoney. 

News
.99 makes cuts after big account losses, as justONE shown the door at BNZ—UPDATED
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After BNZ’s parent bank NAB recently shoulder-tapped Clemenger Group and asked Colenso BBDO to hop into bed with BNZ, Westpac was pushed out onto the floor and swiftly put its account up for pitch. At present, the Clemenger-owned .99, which recently had to show around 15 staff the door after the loss of Air New Zealand and Vodafone to DraftFCB, is Westpac’s retail agency but this new regional alignment and other agency changes for BNZ means it might be pretty tough to keep it that way. 

News
Public dumping: PR gold
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National Australia Bank’s (NAB’s) ‘break-up’ campaign was so good it ended up as the lead story on the news, and generated countless free publicity before going on to win last year’s Grande Prix at Cannes Lions. With digital technology evolving faster than you can say business model or best practice, it’s now even more important to stay up to date with PR. To this end, CAANZ Marcomms Leadership Group (MLG) is hosting a special event on 21 March: Re-Imagining PR. The brains behind the ‘break-up’ campaign, NAB’s Kevin Ramsdale and Clemenger BBDO’s Tim McColl Jones, will be sharing their creative nous at the forum, but here’s a few morsels of their method to whet your appetite. 

News
BNZ keeps the change flowing as creative account goes up for review
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On February 17, after a regional alignment saw SparkPHD take up the ANZ account and resign BNZ, we mentioned that rumours about a change of creative pants for the bank also appeared to be gathering steam. And it made the call this morning to put the account up for review, with the incumbent, Sugar, deciding not to participate. 

Movings & Shakings
Movings/Shakings: 7 November
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Craig Herbison returns from Australia to take up the chief marketing officer role at BNZ, Paul Henry gets shoulder-tapped by Lachlan Murdoch, Adshel welcomes Simon Paul as a senior account director, Tania Burgess takes on the night shift at The Breeze, and Anne O’Brien is handed the artistic reins for the Auckland Writers & Readers Festival. 

News
Got the right stuff? Sir Branson launches Kiwi business challenge
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Sir Richard Branson launched ‘The Virgin Business Challenge’ on sunny Takapuna beach this morning in typical style. After making a glamorous entrance, arriving on an amphibious Kiwi invention Sealegs, he then challenged Air New Zealand’s Rob Fyfe and BNZ’s Andrew Thorburn to race him past the buoys and back.

News
It was a dark and stormy night… Sugar and BNZ embrace story time with a difference
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They say everyone’s got a book in them. And most of them should stay there, say others. But to encourage entries into the 2011 BNZ literary awards and get in front of different kinds of people, Sugar brought writing to life with a nice little ambient media stunt that projected real-time stories onto buildings in Aotea Square. And they did it all with a budget of around $10,000. 

Opinion
The year in review: Matt O’Sullivan
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Naked Communications is a force to be reckoned with overseas, but it’s only been on the local scene since late 2009. In that short time, it’s certainly had a big impact, taking a fair swag of strategy and channel planning work off some of its larger competitors and winning a couple of media award golds for its work with Diet Coke. Matt O’Sullivan, who left his posting at Carat to set up the Auckland office with Simon Bird, is one man who’s never short of opinions. So here are a few on 2010.

Opinion
The year in review: Courtney Lambert
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In the just released January/February edition of NZ Marketing magazine, we looked back on the year’s biggest events/campaigns/achievements/flops/stoushes and compiled an obligatory—and extremely definitive—end of year list. But we figured it would pay to ask a few more industry high-rollers for their thoughts on the year in marketing. We’ll be posting their responses to our questionnaire over the next week. But to get the ball rolling, watch the opinions fly as Courtney Lambert offers her take on 2010’s goods, bads and uglies.

News
Business, family, community, whaling and flash cars
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Who’s it for: BNZ by Sugar, Exile Films and Franklin Road.

Why we like it: Portraying banks as good, honest business/community/family builders is a pretty tough sell at present given the financial sector’s greed and recklessness played a large part …

News
Ads@6: 20 – 26 May
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This week on Ads@6, the exquisitely uncomfortable guys at Fresh Up keep on delivering, Intanza offer a rather compelling reason to get the flu jab, the BNZ indulge in some blatant 80s-style heartstring tugging  and Continental give us every girl’s worst nightmare. Plus, more Rhys Darby!

News
Ads@6: 13 – 19 May
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This week on Ads@6, Chorus talks shop and takes to the countryside, Sam Neill shows off his acting talents for Kiwibank, Sugar’s new BNZ campaign heads to Kaikoura, Samsung shows off its 3D televisions (without actually being able to show off its 3D televisions) and we wonder if the ad for Sinopec is actually a front for some kind of cult.

News
TBWA wins gold with ASB
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The world’s best financial services communications were honoured at the Midas Awards last week in New York.

TBWA\Whybin was the only NZ agency awarded this year. It won two gold ingots in the Best Online advertising category for ASB Bank ‘Crazy wwworld’ and in the Best Point-of-Purchase category …

News
BNZ gets sugar hit
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See ya Y&R, hello Sugar. BNZ has appointed Sugar as its new agency with their media partner SparkPHD.

Even though Y&R have been delivered some “great work” in the last four years, BNZ head of brand, Jo Kelly, says “we’re entering a new phase of our business …

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