Browsing: BNZ

News
The Year in Review: Jenny Stiles
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In a time when every media doomsday prophet is speculating on the eventual expiration of print, News Works has continued to push print-based titles and has retained its belief in traditional forms of media. And to applaud the efforts of writers, editors, publishers and designers for their contributions, News Works again organised the Canon Media Awards, New Zealand’s biggest journalism awards. But rather than simply focusing on the newspaper industry, News Works also used 2013 to commend the creativity of ad agencies via the News Works Agency League. Here’s what executive director Jenny Stiles thought of the year.

Opinion
Year in Review: The Nicks
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It’s been a stonker of a year for Colenso BBDO, with eight out of nine pitch wins, a record year in terms of revenue and a number of big award wins. Nick Garrett and Nick Worthington share their thoughts.

News
BNZ’s financially-focused, face-reading Adshel lures the curious
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Some saw BNZ’s EmotionScan campaign as a cynical marketing gimmick. Others saw it as smart and relatively interesting marketing ploy to get Kiwis thinking about their money. And others still thought it was a bit of both. But whatever your thoughts, there’s no doubt the technology has caught the attention of plenty of punters and no more so than in Britomart, where a special Adshel with an interactive LCD touch screen programmed with the special software saw more than 5,000 humans front up for a financial face-reading, one of the highest levels of interaction seen for an Adshel Ignite campaigns.

News
BNZ app extends toolbox to get money savvy
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Using facial recognition tools, BNZ has launched EmotionScan, an online experience developed by BNZ in partnership with psychologist Stuart Carr and Swiss emotion recognition software company nViso, to help customers figure out how they feel about money.

News
Finding our voice: the rediscovery of BNZ’s ‘Who Are We’ campaign
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These days the idea of New Zealandness is a dime a dozen in advertising. But it certainly wasn’t always that way, with British accents and values typically being favoured in the nation’s early television advertising. ​Colenso’s ‘Who are we’ campaign for BNZ in 1990 is widely regarded as one of the first to “consciously reflect a distinctive New Zealand identity”. And for the first time that full series is available to view online.

News
For the love of paper: Twenty, Tuatara and BNZ
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Paper has had a pretty rough time of it recently, with big printing company closures, publishers haemorrhaging cash and direct mail struggling to get the same amount of attention that other ‘sexier’ channels like online or TV get, despite NZ Post’s recent study into its effectiveness. But advances in printing technology mean there are a number of creative possibilities now available, and a few recent Kiwi examples have caught our eye.

News
Field of dreams? BNZ puts rugby players in the money chair
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Having a bank tell you to be good with money seems to be a tough pill for many to swallow. But when those who are held up as idols tell you, it has a lot more weight. And that’s exactly what BNZ is trying to tap into by getting past and present Super Rugby players to open up and talk about financial concerns, goals and advice.

Movings & Shakings
Moody’s BNZ stint short-lived
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Ian Moody switched from Westpac to BNZ to take up the head of brand role in early November last year, which made for a fairly difficult acceptance speech when he was named as marketer of the year while between jobs. And he has resigned just a few months in to the new job due to what external relations manager Emily Davies calls “personal reasons”.

News
BNZ wants you to be good with YouMoney
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Last week BNZ Bank sent members of the media blue cakes in the shape of a brain, prompting us at StopPress to theorise the upcoming launch of a youth orientated product based around zombies. It seems we were half right.

News
Year in Review: The Research Agency
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While the research industry as a whole shrinks, The Research Agency continues to grow, with new staff, new clients and a few awards in 2012. Main brains Andrew Lewis, Amber Coulter and Connon Bray speak up.

Opinion
Year in Review: Grenville Main
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DNA Design celebrated its 21st back in 2010 and it’s still doing quality work—both on pages and In Real Life—for the likes of Powershop, Icebreaker and the All Blacks. Grenville Main has been there from the start and here’s what he made of last year.

Opinion
The Year in Review: Denise Goodwin
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While Volkswagen dominates overseas, research showed that Kiwis thought the brand was too cold, too bland and too European. So to change that, it invested heavily in indigenous research and advertising, launched some very successful new products and quickly went from ‘niche street to main street’. National marketing manager Denise Goodwin opines on the year that was.

News
The Year in Review: Jeanette Paine
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Unitec has pushed the educational marketing envelope over the past couple of years with some novel and risky campaigns and helped change the perception of the institute among potential students—and their parents. And Jeanette Paine, the executive director of marketing and communications, was rewarded for her efforts after being named as a finalist in the TVNZ-NZ Marketing marketer of the year award.

Opinion
The Year in Review: The Nicks
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After the blessing/curse that was losing Vodafone, 2011 wasn’t the best of years for Colenso BBDO. But it’s been a strong 2012 for the “awesome bunch of bastards” at the agency, which has achieved more creatively than ever before in its 43 year history. It’s currently the #5 agency in the world according to the Big Won Report, the #5 ranked agency globally in the international Effie rankings and it brought home a big load of metal at Cannes, Axis and, most recently, Caples. Here’s what the Nicks—Worthington and Garrett—had to say about it.

Opinion
Don’t be a dinosaur: data-based dispatches from the DAN Dialogue front lines
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Whereas previously data analytics was confined to the laboratories of marketing research agencies, it is now becoming as commonplace in a marketing department’s arsenal of weapons as A/B testing and the now-ubiquitous brand blog. And a trio of New Zealand’s leading corporate marketers from BNZ, Farmers and Telecom shared their recent experiences of turning data interrogation into a competitive advantage at this year’s last DAN Dialogue event.

News
BNZ tries to walk the talk in next phase of Be Good With Money
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Teaser campaigns aim to get attention, and given the story about BNZ’s unbranded billboards had five times as many clicks as any other story in September on StopPress, it got plenty of it. After the reveal, there was also plenty of interest in chief marketing officer Craig Herbison’s explanation of the thinking behind the purposefully controversial campaign, with some blasting it and others applauding its boldness. So now the ‘Be Good With Money’ platform is out there, BNZ and Colenso BBDO are on a mission to prove the bank can help New Zealanders do just that. And the first cab off the rank is its TotalMoney offset mortgage.

News
Kiwibank’s dirty money
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It’s a bit of a lolly scramble in bank land at the moment, and we mentioned a few of the overtures National Bank competitors received from competing banks last week. But Kiwibank and Ogilvy have turned on the Barry White, lit a few candles and, with a challenger brand twinkle it their eyes, set about wooing Kerre Woodham.