Browsing: Bluefin Lab

Experts predict more fun and games for 2012

Colmar Brunton and global partner Millward Brown’s Futures Group have peered into the digital tea-leaves to identify some emerging trends for next year. Among their predictions – gamification, “virtual togetherness” and real-time online decision-making will be the big hitters of 2012, changing the way marketers interact with consumers via digital channels.