articles tagged 'Blacksand'

TVNZ's Commonwealth Games campaign highlights crucial moments

  • Advertising
  • March 22, 2018
  • StopPress Team
TVNZ's Commonwealth Games campaign highlights crucial moments

With the Gold Coast 2018 Commonwealth Games mere weeks away, the official New Zealand broadcaster TVNZ, with the help of Assignment Group and TVNZ Blacksand, has launched the first phase of its campaign.

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Fresh-up calls on Kiwi rivals to take their battle to live TV

  • Advertising
  • November 9, 2016
  • StopPress Team
Fresh-up calls on Kiwi rivals to take their battle to live TV

Fresh-up, Colenso BBDO and OMD are calling on real mates with real rivalry to take each other on in a ‘Beat Your Mate, Smash Your Thirst’ campaign, set to be broadcast on TV through a partnership with TVNZ.

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TVNZ Blacksand lends its interactive storytelling knack to Paralympics campaign

  • Advertising
  • August 16, 2016
  • Erin McKenzie
TVNZ Blacksand lends its interactive storytelling knack to Paralympics campaign

TVNZ has launched its countdown to the Paralympics with a new interactive 'Built Different' campaign, via Blacksand, that celebrates the determination, strength and the achievements of New Zealand's Paralympians.

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Up-and-Comers
Up-and-Comers
We give the mic to the industry's future leaders to hear their thoughts on media, ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
The Stoppies 2018
The Stoppies 2018
In February (Valentine's Day to be exact), StopPress gathered the industry for an evening of ...
Follow The Money
Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
Regional Rundown
Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

We want you: Kiwibank and TVNZ request nominees for New Zealander of the Year Awards

  • July 3, 2015
  • StopPress Team
We want you: Kiwibank and TVNZ request nominees for New Zealander of the Year Awards

TVNZ and Kiwibank are calling for nominations for the 2016 New Zealander of the Year Awards and showing off a refreshed visual identity developed by Assignment Group in a new TVC made by Blacksand.

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Strand and deliver: Amie Mills on the rise of transmedia storytelling

  • Media
  • May 13, 2015
  • Ben Fahy
Strand and deliver: Amie Mills on the rise of transmedia storytelling

It used to be so simple. Find an audience (usually from someone or something with enough money to own mass media), put an ad in front of that audience and roll around on a bed laden with cash, laughing maniacally. These days, there is huge media fragmentation, constant distraction (AKA 'obesity of the mind'), more good content on offer than ever before and numerous ways for consumers to dodge ads. That makes reaching audiences much more difficult, but the rise of digital technology and the rapid changes in the way people are consuming media has meant broadcasters and advertisers have had to embrace more creative methods of storytelling to maintain the audience's attention, something Blacksand's senior digital producer Amie Mills discussed recently at the first TVNZ Outtakes event.

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voices

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Make-a-Wish foundation's little heroes hit TV for the first time with the help of Blacksand and Jason Paris

  • Advertising
  • April 17, 2015
  • Holly Bagge
Make-a-Wish foundation's little heroes hit TV for the first time with the help of Blacksand and Jason Paris

The Make-A-Wish foundation has made history by releasing its first ever TVC, with TVNZ Blacksand's Our Little Heroes campaign celebrating the heroic nature of children suffering life threatening medical conditions in the hope of gaining further reach to grant more wishes.

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TVCs of the Week: 22 July

  • TVC of the Week
  • July 22, 2014
  • Ben Fahy
TVCs of the Week: 22 July

A doffing of this week's cap to Skinny, TVNZ, James Hardie and Red Bull.

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Smiling through the chills: actress braves winter swim in new Kia spot

  • Advertising
  • July 4, 2014
  • Damien Venuto
Smiling through the chills: actress braves winter swim in new Kia spot

In the new Kia Sportage spot by Work Communications, New Zealand's green landscape and pristine waters serve as a foil to office-based captivity and the screen-staring that often comes with it. And while driving to a desolate swimming beach and diving in seems like a liberating idea, it probably isn't quite as pleasurable as what it seems. What the footage shot by TVNZ's Blacksand fails to tell the viewer is that the spot was shot at the onset of winter and that lead talent Sophie Baragwanath had to endure frigid swims during one day of shooting.

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Blacksand and Sky represent at Promax Global Excellence awards

  • TV
  • June 17, 2014
  • StopPress Team
Blacksand and Sky represent at Promax Global Excellence awards

Up against an international field of broadcasting heavyweights at the Promax Global Excellence awards in New York last week, TVNZ Blacksand and Sky TV have both walked away with gold and bronze gongs.

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Agent Anna punks unsuspecting home viewers in hidden camera stunt via TVNZ Blacksand

  • Advertising
  • June 10, 2014
  • Damien Venuto
Agent Anna punks unsuspecting home viewers in hidden camera stunt via TVNZ Blacksand

Following on from last year's elaborate faux real estate campaign for Agent Anna's first season, TVNZ's in-house agency Blacksand has again tapped into the fake reality theme for the promotion of the dramedy's second season. Shot in an actual rental home, the stunt features Robyn Malcolm in character as klutzy Anna Kingston showing real visitors—and potential tenants—around a home, which has been set up with a variety of booby traps that result in some awkward interactions.

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TVNZ and oOH! embrace smell-o-vision for My Kitchen Rules promo—UPDATED

  • Outdoor
  • May 8, 2014
  • StopPress Team
TVNZ and oOH! embrace smell-o-vision for My Kitchen Rules promo—UPDATED

It has been talked about for years—and experimented with from time to time—but, in what could be seen as the opposite of pull my finger, mall wanderers who push a button on a billboard will get to sample the smell of homemade cooking as part of a new campaign by oOh! Media and TVNZ to promote the new season of My Kitchen Rules Australia. PLUS: the numbers for the show's first week.

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Inside: TVNZ Blacksand

  • Media
  • March 21, 2014
  • Ben Fahy
Inside: TVNZ Blacksand

Around the world, broadcasters are using their talents to make more than just promos for their own shows or idents for their own channels. And TVNZ’s Blacksand is no exception. So should agencies be concerned by the multi-skilled employees, the quick turnaround, the increasing interaction with clients and the improving output of this inhouse creative department? Or can everyone get along?

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Step Dave microsite a sign of things to come on TVNZ's transmedia journey

  • Online
  • March 12, 2014
  • Amanda Sachtleben
Step Dave microsite a sign of things to come on TVNZ's transmedia journey

TVNZ Blacksand's microsite for the Step Dave show could be the forerunner to further efforts to complement on-screen viewing. The site has character information, video, extra scenes and a virtual version of the fridge that features on the show.

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Fair Go promotes 2014's consumer crusading, gets a serve from Brian Edwards

  • Media
  • February 26, 2014
  • Ben Fahy
Fair Go promotes 2014's consumer crusading, gets a serve from Brian Edwards

Fair Go is one of the great survivors in the world of TV and it kicks off its new season tonight at the new time of 8pm. But while the ratings remain solid, not everyone's enamoured with the show, with Brian Edwards writing a scathing piece and offering some advice to those who come in for some unwanted attention.

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TVCs of the Week: 28 January

  • TVC of the Week
  • January 28, 2014
  • StopPress Team
TVCs of the Week: 28 January

Sky, Vend and TVNZ each leave a memorable imprint on another week in adland.

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