Browsing: BlacklandPR

Wellington agency pinpoints 2012’s toughest PR gigs

The modern world is quick to jump on PR fails, and they certainly make for good fodder in an age of rampant sharing on social media. But in an effort to get people to appreciate the complexity of PR issues, Wellington PR agency BlacklandPR has created a list of what it deemed the most difficult PR challeges of 2012. And the merging of Christchurch schools took top spot.