The fervour around the Black Caps and their amazing performance in the Cricket World Cup is manifesting itself in a number of ways. Here are a few of them.
After the Blackcaps play in the Cricket World Cup final on Sunday, you can be sure there will be a host of print ads congratulating or commiserating the team the following day, as there was when the All Blacks won the Rugby World Cup in 2011. But Ford has got in early with a full-page ad featuring in today’s Herald celebrating the glorious victory over the South Africans and warning Melburnian Mrs Mavis Madrigal to cover her gnomes and azaleas to protect them from flying round objects.
The Blackcaps’ decimation of England on Friday was a joy for many Kiwis to behold. Rebel Sport took the opportunity to congratulate the lads on the win with a print ad that ran on Saturday. And no words were needed to convey the sense of smugness.
Back in 2013, ANZ’s summer cricket spot was about as naff as you could get, with a few of the bank’s sporting ambassadors watching Eric Murray get a tennis ball beamer from Shane Bond. This year it’s taken a more serious approach for its naming rights sponsorship of the Sri Lankan series and its sponsorship of the upcoming Cricket World Cup by launching a campaign called Dream Big.