Over the past year and a bit, Y&R NZ has been undergoing something of a transformation (as its logo said, ‘re-est. 2012’). And, along with a new brand, new sub-brands and a swanky new office in the Auckland CBD, there have also been a host of changes to the staff roster in recent months.
Billy McQueen goes back to the brush, ZenithOptimedia launches its new global positioning, Duncan Garner heads to RadioLive, Crossmark gets its teeth into Cadbury, two new toys for Toybox, Phantom welcomes ‘Queen of the Flyers’, Pluk closes in on 50,000 users and Ideas Shop makes it a double.
Flying in the face of all the election and Christmas related advertising that has been dominating our newspapers lately, November’s winning ad, by Special Group, was created for the Newspaper Publishers’ Association using an innovative full page designed to be folded so the whole newspaper could be posted to someone overseas to celebrate the Rugby World Cup All Blacks win.