articles tagged 'billboards'

QMS NZ harnesses mobile data, launches Datalab 2.0

  • Advertising
  • June 28, 2017
  • StopPress Team
QMS NZ harnesses mobile data, launches Datalab 2.0

It was over five years ago QMS NZ launched the first local outdoor measurement tool and now, it's delivering its smartest insights yet, with the addition of mobile data to its Datalab products.

Read more

How out-of-home advertisers are looking to solve the audience measurement dilemma

  • Advertising
  • November 28, 2016
  • Erin McKenzie
How out-of-home advertisers are looking to solve the audience measurement dilemma

Marketers across the industry are demanding better quality data in order to measure the campaigns they're running across channels. In the outdoor industry, however, high quality audience stats are hard to come by. And this is a problem that out-of-home media owners across the industry are trying to solve. We look at some of the recent innovations to hit the market.

Read more

Bigpipe couples outdoor with digital to trumpet its app

  • Advertising
  • August 16, 2016
  • Holly Bagge
Bigpipe couples outdoor with digital to trumpet its app

Bigpipe has advertised on its first ever billboard after focussing most of its advertising budget online, saying it wants to mix things up to reinforce its message.

Read more
topics
Story IQ
Story IQ
Story IQ is a brand story consultancy. We help brands uncover the hidden, untold stories ...
Up-and-Comers
Up-and-Comers
We give the mic to the industry's future leaders to hear their thoughts on media, ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
The Stoppies 2018
The Stoppies 2018
In February (Valentine's Day to be exact), StopPress gathered the industry for an evening of ...
Follow The Money
Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
Regional Rundown
Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

From static signs to digital screens: how the oldest medium is adapting to the new world

  • Media
  • August 1, 2014
  • StopPress Team
From static signs to digital screens: how the oldest medium is adapting to the new world

Digital out-of-home is a big growth area for the outdoor sector, with significantly reduced hardware costs and growing awareness of the benefits it has to offer putting some major wind in its sails in recent years. It's coming off a low base and it's still in its infancy in New Zealand, but the investment is starting to flow from owners and advertisers. Here's what some of the main players—APN Outdoor, oOh! Media and Adshel—had to say about the state of DOOH in New Zealand and what they have planned for the future. PLUS: OMANZ announces a new billboard audience measurement system.

Read more

A year of recovery: OMANZ stats indicate 13% growth for outdoor advertising in 2013

  • Finance
  • January 28, 2014
  • Damien Venuto
A year of recovery: OMANZ stats indicate 13% growth for outdoor advertising in 2013

The Outdoor Media Association of New Zealand (OMANZ) today announced a fourth quarter revenue total of $18,659,878, up 1.3 percent from the same time last year. This figure brought the revenue total for 2013 to $66,455,096, which OMANZ says is a 13 percent increase from 2012.

Read more
voices

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Winging it

  • PopPress
  • November 27, 2013
  • StopPress Team
Winging it

British Airways and creative partner Ogilvy UK have come up with a smart way to show off their range of destinations with billboards that communicate with its planes. It's so simple even toddlers can #lookup.

Read more

APN Outdoor launches first of six digital billboards in Auckland

  • Outdoor
  • July 1, 2013
  • Sim Ahmed
APN Outdoor launches first of six digital billboards in Auckland

APN Outdoor and Auckland Council are taking the first step towards transforming Auckland's CBD into the Times Square of the South Pacific, unveiling the first of six digital billboards to be placed across the city.

Read more

Tui shakes up Yeah Right billboard for duck season

  • Advertising
  • May 20, 2013
  • Sim Ahmed
Tui shakes up Yeah Right billboard for duck season

Tui is breaking years of tradition by adding some colour to its usually stoic black and orange billboards, in honour of duck shooting blokes everywhere.

Read more

APN Outdoor bringing digital billboards to Auckland

  • Advertising
  • April 26, 2013
  • Sim Ahmed
APN Outdoor bringing digital billboards to Auckland

This week saw the launch of APN Outdoor's 'Turning Heads' campaign and top of the agenda towards getting people to turn heads is the launch of new large format digital billboards in Auckland.

Read more

The attention economy: Paul White's take on the new era of outdoor advertising

  • Advertising
  • March 20, 2013
  • Hazel Phillips
The attention economy: Paul White's take on the new era of outdoor advertising

AUT's Paul White has been challenging assumptions around outdoor advertising.

Read more

APNO adds to Auckland arsenal

  • Media
  • January 29, 2013
  • StopPress Team
APNO adds to Auckland arsenal

In an effort to "be in the right place with the right inventory", APN Outdoor has reached an agreement with the sole remaining principle of JAM Billboards, Vanessa Bryce, to acquire its three remaining billboard licenses in Auckland, effective from 1 February.

Read more

Flame puts the aid into advertising, asks others to get on the billboard skin bandwagon

  • Advertising
  • March 24, 2011
  • Cruzanne Macalister
Flame puts the aid into advertising, asks others to get on the billboard skin bandwagon

After the earthquake New Zealanders everywhere quickly reached into their pockets, but many wished they could do something more practical to help. Well, small Tauranga-based advertising agency Flame had a stroke of inspiration after realising it had valuable assets lying around in the form of old billboards skins that would otherwise go unused, so a few quick calls to clients and billboard operators like iSite and Oggi and Flame's Zak Lassey says it managed to round up a few hundred skins that were easily utilised as tarps for roofing, long drop covers, tents, or wherever else they were needed in Christchurch. And, as they're still needed, he thinks other, larger agencies, clients and media owners should follow its lead.

Read more

The rise of user (or perhaps loser) generated advertising

  • Advertising
  • September 21, 2010
  • Simon Pound
The rise of user (or perhaps loser) generated advertising

Wammo, Pound & Mash returns this week with a look at the democratisation of creativity as a promotional tool. And some top billboard efforts from DDB for Spartacus.

Read more

Can't beat 'em? Join 'em

  • Digital
  • September 15, 2010
  • StopPress Team
Can't beat 'em? Join 'em

As Air New Zealand's young, slightly more controversial upstart brand, grabaseat has always been given a bit more marketing rope than its parent. It's certainly come up with some slightly unusual promotions in its time and it openly claims to do things in a way "that sometimes offends, sometimes makes you laugh, sometimes makes you cry and sometimes is just plain dumb". But whatever grabaseat does, there's always someone out there who will tell them how to do things better, apparently. So instead of fighting against the haters, it has decided to harness the creative power of the masses with the grabaseat billboard website.

Read more

APN Outdoor site for sore eyes

  • Advertising
  • October 4, 2009
  • Frances Chan
APN Outdoor site for sore eyes

APN Outdoor launches its website today with a barrel of features that bring the outdoor advertising medium to life. You can map out your whole outdoor campaign before spending a cent on production and media using the Campaign Creator tool. By searching through over 600 sites by size, location and ...

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit