Browsing: billboard

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Driving Miss Daisy: Gull and Contagion create unique product demonstration with edible billboard
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As a quintessential challenger brand, independent, family owned oil company Gull has tried a few things to get noticed, from themed toilets, to aggressive pricing (and criticism of the pricing structure of its national competition), to road rage reduction tools to docking wages of staff for customer theft. And, in an effort to draw attention to its biofuel, Gull Force 10, it worked with Contagion to create an edible billboard as part of its sponsorship of the Splore music festival.

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A glowing juggernaut to arrive in Times Square
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Auckland has seen an influx of digital outdoor advertising over the course of the last year, and the nation’s brands are queuing in order to get their messaging on these glowing rectangles. And while APN Outdoor’s billboard on Queen Street certainly isn’t diminutive with a height of 3×9 metres, it is but a tinny when compared to the advertising battleship that is about to be steered into New York City’s Times Square.

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St Matthew invites public to join billboard controversy
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In 2009, the national director of Family First NZ Bob McCoskrie labelled a St Matthew in the City billboard “insensitive and objectionable to many people”. And despite continued condemnation from the more puritanical ranks of society, the church has continued to invite controversy by launching a range of follow-on advertisements, a quirky e-campaign and a reference to a campaign from the underworld-loving Hell Pizza. And now, in a move that aims to make the public complicit in its billboard controversy, the Auckland church is hosting a competition that requires Kiwis to design a billboard to promote the The Kensington Swan season of Jesus Christ Superstar, which plays at the Q Theatre from 30 October.

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Democracy inaction
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The orange guy has been trying to get apathetic Kiwis to enrol to vote for a while now, as has comedian Guy Williams on TV3.co.nz’s homepage. And now controversial Auckland church St Matthew in the City and TBWA\ have invoked the spirit of Kate Sheppard to try and get the modern folk to embrace the joys of democracy next weekend with a billboard that says: ‘Vote: there was a time when you couldn’t’. It’s almost the opposite of St Matthew of the Ridge’s billboard for Car Fe. 

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Fairfax makes the internet even bigger
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The NBR gave Stuff’s digital billboard promotion a bit of grief this week after it suffered from a few technical difficulties. But the glitches have obviously been ironed out and Fairfax is now using arbitrary capitalisation to trumpet the arrival of “New Zealand’s First Interactive News Billboard” in Aotea Square in Auckland.

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Les Mills billboard gets tagged by patriotic, moustachioed gym bandits
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Having only just recovered from Bieber Fever, New Zealand is now firmly in the grip of Football Fever. And Les Mills Auckland has embraced the ‘new national colour’ ahead of the football fest against Paraguay, with chief executive Reece Zondag and gym service director Norm Phillips donning some excellent upper-lip disguises and, in the dead of night, transforming its prominent CBD billboard into a super-sized supporters message for the All Whites with the help of a few cans of paint, some spraycans and a cherry picker.

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‘Tats amazing’ says man with bleeding head
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Who it’s for: Rascals

Why we like it: Slim pickings for TVCs this week, so instead we’ve chosen this, a video that details the lengths some agencies will go to in order to create the perfect billboard. As you can see, this billboard is slightly more …

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Easterly winds blow for new church billboard
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Progressive Auckland church St Matthew-in-the-city has put up its Easter/April Fools billboard, and this one, which features Jesus on the cross saying “Well this sucks. I wonder if they’ll remember anything I said,” appears to be much more palatable to fun-hating prudes and religious zealots than the last innuendo-filled Christmas number.

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Heineken goes large to create oversized RWC atmosphere
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It’s still 18 months until the Rugby World Cup kicks off, but a massive behemoth of a billboard has already been erected on the corner of Albert Street and Custom Street East in Auckland to mark the auspicious occasion and Heineken New Zealand thinks the rather lovey dovey text (“Turning great rivalries into even greater friendships, since 1873. It’s almost time”) hints at the experience tournament attendees can expect from the beer brand in 2011.

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Billboard causes stirrings overseas
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If you are living in or have recently visited Auckland, chances are you will have by now stumbled upon the bulging billboard on Victoria Street, advertising TV One’s new show Hung. We wrote a story on it some weeks back, and can now report that it has been causing …

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Well-hung billboard erected to ensure package delivery
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An essential element of TV One’s new show Hung can now be seen in 3D, but only if you cop a glance (or, for committed violators, a feel) of the rather risqué billboard, which was recently erected on Victoria St in Auckland in an attempt to get mass market penetration.

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Back to the future for print
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Esquire magazine recently released its new ‘augmented reality’ December issue. Readers were implored to download an app and then hold their magazine up to a webcam to make Robert Downey Jr (an appropriate subject given his well-publicised penchant for reality augmentation in the past) come to over-excited life. There’s also a weather-dependent fashion portfolio, a time-sensitive updated Funny Joke from a Beautiful Woman and a few other slick features on offer.