Almost 5,000 New Zealanders have taken to the polls and their votes have declared Mallowpuffs Original the nation’s favourite biscuit as part of Griffin’s ‘Bikkielections’ campaign. This result marks the first time in the poll’s four-year history that Mallowpuffs has featured as one of the nation’s top three biscuits, let alone won the entire event. But is an elaborate election-themed campaign around election time even legal?