Last year, Ogilvy was awarded the contract for the Auckland Tourism, Transport and Economic Development’s (ATEED’s) Rugby World Cup campaign and positioning the Big Little Super City as the host was a huge, multi-million dollar, multi-headed initiative. But now the dust has settled on that, the organisation is getting back to basics and has appointed Big, Barnes, Catmur & Friends and 4i’s on a roster basis.
So many things to read about, see, enter and attend, so little time.
Porter Novelli reeled in one of the biggest accounts in the country yesterday after it was appointed as Microsoft’s “public relations agency of record for product and corporate communications”. And, adding to the new account festivities, Big Communications and NewImproved have been enlisted as the creative agency partners for the hospitality arm of the 2011 Rugby World Cup.