McDonald’s is taking on one of the challenges of the today’ connected world, with a touching spot by DDB about a grandfather spending time with his grandchildren.
Browsing: Big Mac
McDonald’s seems to be a little obsessed with sauce at the moment. Following on from the spot featuring a man dancing underneath a downpour of McRib sauce, McDonald’s is now trumpeting the potential of Big Mac sauce to make everything better.
DDB managed to get a whole heap of New Zealanders to upload pictures of themselves imitating a beetle for a VW promotion last year. And now it’s trying to get New Zealanders (and Australians) to upload videos of themselves that show them professing their love for the Big Mac in chant form.