Dr. Paul Bracewell, founding partner and chief data scientist at Dot Loves Data, says the statistics being thrown around in the media about the 2015 Rugby World Cup are typical of many applications of analytics in the business world: there are few actionable insights being provided. So he crunched the numbers and showed that the simplest solution is often the best.
Big data is being hyped by pretty much every marketer at the moment. But the phrase itself has for some time been a bit of a misnomer, because what we understand as ‘big data’ can these days be carried around in a flash drive smaller than pen. As it turns out, this hasn’t always been the case. In its early days, data storage quite literally necessitated a big solution. Pictures taken in 1956 illustrate just how burdensome it was for IBM to transport the now measly 3.75 megabytes of storage space.
FCB senior planner Keith Pinney looks at how electronic giants are harvesting our data while keeping one eye on the future in preparation for a time when the ones and zeroes we voluntarily relinquish become incredibly valuable.
This week, data specialists Nielsen and Roy Morgan both unveiled new data segmentation approaches that will see the insights they provide take on a more granular form. And in a rather uncharacteristically quirky move, both organisations have given their respective strategies somewhat interesting monikers.
Next week at the The Project: Digital Disruption conference being hosted by AUT on 30 April and 1 May, Cameron Gawley will appear as one of the international speakers at an event jam-packed with 30 of the sharpest minds in the industry. Gawley’s success has seen him ranked fifth on Business Insider’s list of the 25 most influential ad executives on Twitter, and he is also a founding member of the Social Media Club of Dallas and a Board Member for the American Advertising Federation of Dallas. On Tuesday, StopPress sat down with Gawley for a Skype conversation, which although distorted at times, gave us a glimpse at what to expect from the entrepreneur during his visit. PLUS: enter our competition and be in to win a ticket to The Project: Digital Disruption worth $599.
It’s not ‘Big Data’ you should be worried about, says Dave Mansfield. It’s ‘Bad Data’.
Big Data—or more specifically, Big, Bad Data—is coming in for plenty of scrutiny at the moment, with some calling Edward Snowden’s revelations about government snooping a precursor to the death of the cloud and many Kiwis protesting about changes to the controversial GCSB bill around the country over the weekend. But GE isn’t worried about such trifling issues around civil liberties and democracy. It’s worried about how big data can be used to stop zombies and alien cattle snatchers, with its Datalandia campaign.
Late last year, Young & Shand’s Ben Young and Daniel Phillips ventured to New York to attend the ad:tech 2012 conference. And here’s what was being talking about on the bleeding edge.
Whether you need a big paperweight, bullet-proof shield, or are genuinely interested in big data; The Human Face of Big Data will have something that’ll be useful for you. Tell us how you use big data tools or information and go into the draw to win the book.
If knowledge is power, Lillian Grace wants to put a sword in every New Zealander’s hand using collaborative data and infographics through Wiki New Zealand.