Browsing: BIC

Tipp-Ex and BIC find help to fix Pharrell Williams’ book

Tipp-Ex is a slightly surprising brand to be renowned as a social innovator, but its previous interactive YouTube videos about bear hunting and birthday parties have cemented that position. Now it’s tapped into the ‘wisdom’ of the crowd once again (along with BIC) and convinced them to help rewrite Pharrell Williams’ book Inspiration. PLUS: Weird Al’s riff on Happy.