It worked last year when TBWA\ creatives Iain Neallie and Tara McKenty somehow managed to scavenge their way to Cannes by selling fictional stocks in themselves. And the disease is obviously catching at the Auckland agency, because another fledgling creative pair are hoping to get themselves a free trip to Adfest in Thailand by buttering up the nation’s muscliest silver fox through the power of song.
Browsing: Beth O’Brien
Churches, by nature, are fairly conservative beasts. Understandably, they’re trying valiantly to cling to the power they once held before many modern folk decided a big breakfast at the local cafe was a better way to spend a Sunday morning. As a result, they’re not regarded as the biggest embracers of change or difference, which makes the unashamedly progressive and inclusive Anglican church St Matthew in the City in Auckland such an interesting–and polarising—case. The church has well and truly bucked the conservative old school trend and established a reputation for controversial, attention grabbing marketing ploys that aim get people of all shapes, sizes, persuasions and beliefs interested in the offerings of the big man. The zealots certainly don’t seem to like what they generally deem to be blasphemy (the media does, however) and St Matthew in the City’s latest effort, a blessed billboard made with the help of TBWA\, certainly fits the brief.