In November, Jamie Curry orchestrated a treasure hunt in Sydney as part of the #colouryoursummer campaign, which Coca-Cola has launched in an effort to get millennials thirsty over the warmer months. And this campaign has now also spread across to this side of the ditch, with the launch of the Kiwi version. And in continuing the trend of collaborating with YouTube personalties, Coca-Cola Oceania has announced that two up-and-coming Kiwi vloggers will also create videos for the local campaign.
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Coke continues YouTube collaboration with launch of Kiwi version of ‘colour your summer’