articles tagged 'Ben Young'

Native affairs: Young & Shand's Ben Young on why brands should embrace native advertising

  • Opinion
  • November 4, 2015
  • Ben Young
Native affairs: Young & Shand's Ben Young on why brands should embrace native advertising
(Image credit: Eddie Monotone)

With banner blindness and ad-blocking software on the rise, native advertising is growing rapidly. And while there are plenty of thorny issues, Young & Shand co-founder Ben Young thinks that’s a good thing for marketers.

Read more

Young & Shand's native-focused Nudge nails big licensing deal with Sharethrough

  • Native
  • May 21, 2015
  • Ben Fahy
Young & Shand's native-focused Nudge nails big licensing deal with Sharethrough

Not quite two years ago, Ben Young, co-founder of Young & Shand, packed his bags and headed to New York to fill what he saw as a gap in the market for analytics around native advertising. Now its measurement tool Nudge has been given a major boost after entering a licensing agreement with one of the world's leading native advertising software companies, Sharethrough.

Read more

Pride of place: why niche publishers have a leg up when it comes to native advertising

  • Native advertising
  • August 25, 2014
  • Ben Young
Pride of place: why niche publishers have a leg up when it comes to native advertising

Niche publishers have sold their audiences based on the premise that their readers are valuable. The problem has been that this was eroded by extended audiences, interest and behavioral targeting. But native advertising allows niche publishers to sell integrated campaigns, rather than selling rapidly commoditised space, says Ben Young.

Read more
topics
Story IQ
Story IQ
Story IQ is a brand story consultancy. We help brands uncover the hidden, untold stories ...
Up-and-Comers
Up-and-Comers
We give the mic to the industry's future leaders to hear their thoughts on media, ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
The Stoppies 2018
The Stoppies 2018
In February (Valentine's Day to be exact), StopPress gathered the industry for an evening of ...
Follow The Money
Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
Regional Rundown
Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

Inside: Young & Shand

  • Digital
  • August 15, 2013
  • Siobhan Keogh
Inside: Young & Shand

Who starts a new digital agency in the middle of a global recession? Ben Young and Duncan Shand, that’s who. We talk to the Young & Shand co-founder and managing director about the company’s plans and why its clients still need a specialist digital agency.

Read more

The fantastic digital four

  • Opinion
  • March 21, 2013
  • Daniel Phillips and Ben Young
The fantastic digital four

Late last year, Young & Shand’s Ben Young and Daniel Phillips ventured to New York to attend the ad:tech 2012 conference. And here’s what was being talking about on the bleeding edge.

Read more
voices

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

The merging of man, machine and magazine

  • Gratuitous self-promotion
  • February 28, 2013
  • Ben Fahy
The merging of man, machine and magazine

Digital, online, interactive, cyberspace, the intertubes … whatever you like to call it, there’s no denying it’s all up in everyone’s face at the moment—and it’s growing rapidly (not your face, the techy space). And, as we’re sure you’ve noticed, this evolution is having a rather large impact on the marcomms industry. So, not surprisingly, there is a huge appetite for stories and information on the subject from those who are hoping to harness it. As such, the March/April edition of NZ Marketing magazine is dedicated to all things digital, from search engine marketing to the changing face of TV to the importance of social media to the need for agile thinking to the rise of collaborative consumption and plenty more inbetween.

Read more

Movings/Shakings: 25 February

  • movingsshakings
  • February 25, 2013
  • StopPress Team
Movings/Shakings: 25 February

Forbes to the fore on Maori TV, Susan Wood makes a TV comeback, Young & Shand & Growing, Clemenger Group welcomes its annual influx of young'uns, The Sweet Shop adds some more talent, The Blue Rose shifts timeslot, and jobs.co.nz hunts for a new way.

Read more

The Year in Review: Ben Young

  • Digital
  • January 12, 2012
  • StopPress Team
The Year in Review: Ben Young

Young & Shand, a digital agency that flicked the switch at the end of 2009, has laughed in the face of the Great Recession and grown at a rapid rate, with a total of 45 clients now on its books and an office in a new creative hub in Auckland’s Britomart. Here's founding partner Ben Young's take on 2011. 

Read more

Change spared...

  • Digital
  • October 24, 2011
  • StopPress Team
Change spared...

...as More FM welcomes a new breakfast trio, Christchurch mayor Bob Parker gets something to smile about, Young & Shand add two more to the growing flock, Adshel appoints an interim chief exec, ZenithOptimedia sends one of its own to China and Phantom Billstickers moves its HQ north to Grey Lynn. 

Read more

Young & Shand discovers large growth, gives birth to 'web/dev eco-system' in Britomart

  • Digital
  • September 29, 2011
  • Ben Fahy
Young & Shand discovers large growth, gives birth to 'web/dev eco-system' in Britomart

Young & Shand, a digital agency that flicked the switch at the end of 2009—and at the height of the recession—has gone from three staff to nine in the past year, has recently added Jasons Travel Media, Lucky Rentals and Goodman Fielder brands Puhoi Valley and Kiwi Bacon, and now has a total of 45 clients on its books. But, not content with mere digital domination, it's now moving into bricks and mortar by attempting to create a creative hub in an office it has secured in Auckland's Britomart.

Read more

Young & Shand take nation's digital marketing pulse, large growth diagnosed

  • Digital
  • January 17, 2011
  • Ben Fahy
Young & Shand take nation's digital marketing pulse, large growth diagnosed

Late last year, up-and-coming digital agency Young & Shand asked 150 New Zealand chief executives and marketing managers about their organisations' spending intentions and planned commitments to digital marketing in 2011. And while the results showed there's no doubt Kiwi businesses see digital as an integral aspect of the marketing mix, there still appears to be an unwillingness to splash too much e-cash.

Read more
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit