Whereas in the past the overwhelming focus of SXSW has been on the consumer world (it is is where both Twitter and Foursquare first broke out), Ben Kepes says the event seems to be changing focus with enterprise and the physical world starting to garner attention.
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I fly a lot. I fly a lot with Air New Zealand. It’s my favourite airline in the world and I consider myself an honorary Air New Zealander (the name that Air NZ uses for its employees). Everywhere I go I evangelise my airline (Air New Zealand is owned, in part, by the New Zealand taxpayer so it is, in effect, my airline). So, given all this, it’s a sad day when I’m forced to write a post bemoaning a move that New Zealand’s airline makes.