Browsing: Ben Hurley

Orcon and M&C Saatchi harness the immense power of the cat with launch of new brand platform

There is perhaps no greater force in the online world than cat videos. Wired recently delved into what it called the online cat-industrial complex, ad agency John St spoofed the feline fascination brilliantly with the world’s first cat advertising agency, and a recent cat video film festival in the US drew 10,000 people (it was won by Henri 2: paw de deux). Now Orcon is embracing the zeitgeist with a new campaign starring animated cats Daisy and Gav.