articles tagged 'Ben Goodale'

ANZ choses JustOne as a data-driven partner

  • Advertising
  • March 16, 2018
  • StopPress Team
ANZ choses JustOne as a data-driven partner

JustOne has been appointed by ANZ Bank to lead relationship marketing strategic projects across digital and direct channels.

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Anarchy in the New Zealand media landscape

  • Opinion
  • May 3, 2017
  • Ben Goodale
Anarchy in the New Zealand media landscape

Amidst the sea of change sweeping over the media industry, the Commerce Commission has the temerity to stand like King Canute – doing its best to thwart the waves of progress by saying ‘no’ to mergers like this one, writes JustOne's Ben Goodale.

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Year in Review: Ben Goodale, JustOne

  • Year in Review
  • January 6, 2017
  • StopPress Team
Year in Review: Ben Goodale, JustOne

Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here's what Ben Goodale, managing director at JustOne, has to say.

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topics
Story IQ
Story IQ
Story IQ is a brand story consultancy. We help brands uncover the hidden, untold stories ...
Up-and-Comers
Up-and-Comers
We give the mic to the industry's future leaders to hear their thoughts on media, ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
The Stoppies 2018
The Stoppies 2018
In February (Valentine's Day to be exact), StopPress gathered the industry for an evening of ...
Follow The Money
Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
Regional Rundown
Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

‘A blunt instrument’: Is TV’s 25-54 trading demographic still relevant?

  • Media
  • November 3, 2015
  • Damien Venuto
‘A blunt instrument’: Is TV’s 25-54 trading demographic still relevant?

The accuracy of online targeting tools when viewed alongside the ageing Kiwi population raises a few questions regarding the continued relevance of TV's 25-54 trading demographic model. StopPress investigates whether this model has become little more than a blunt instrument in the age of big data insights.

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The robot apocalypse is not yet upon us

  • July 22, 2015
  • Ben Goodale
The robot apocalypse is not yet upon us

Ben Goodale considers whether automated ad-buying technology is really on the verge of taking over traditional marketing roles or if it’s still a long road to marketing’s robot apocalypse.

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voices

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

.99 poaches the rhino with Carpet Court win

  • Advertising
  • April 14, 2015
  • StopPress Team
.99 poaches the rhino with Carpet Court win

.99 has secured the creative account for Carpet Court, one of the biggest players in the New Zealand flooring sector, after a competitive pitch.

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The show must go online: Genesis and Kiwibank keep viewers' eyes on the prize with sponsorship extensions

  • Media
  • October 9, 2014
  • StopPress Team
The show must go online: Genesis and Kiwibank keep viewers' eyes on the prize with sponsorship extensions

TV shows are increasingly trying to keep the audience's attention after broadcast—and, with much of the population seemingly unable to keep their eyes off their mobile devices for more than ten seconds, often during it. Sponsors associated with shows also want their share of the eyeballs. So, following on from Kiwibank's attempt to increase audience engagement with its Block Out Live Bingo-style game for The Block NZ, Genesis Energy has added another string to MKR NZ's bow with an online quiz called Guess the Ingredients.

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The more things change: Ben Goodale on the renewed relevance of direct marketing

  • Opinion
  • September 2, 2014
  • Ben Goodale
The more things change: Ben Goodale on the renewed relevance of direct marketing

Most marketers involved in comms work are becoming direct marketers by stealth, reckons Ben Goodale. So how can an old discipline be harnessed for these new channels?

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The incredible shrinking campaign: New World's Little Shop returns for round two

  • Marketing
  • August 19, 2014
  • Ben Fahy
The incredible shrinking campaign: New World's Little Shop returns for round two

Parents, prepare to be pestered once again. Because New World is back with its second tiny promotion.

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CAANZ and .99 aim to show 'invisible trolls' that the proof is in the Effies pudding

  • Advertising
  • July 4, 2014
  • StopPress Team
CAANZ and .99 aim to show 'invisible trolls' that the proof is in the Effies pudding

The trade blogs are renowned for snarky, often anonymous comments that call into question the motivations for campaigns or their claimed success. But as part of it drive to get more entries for the upcoming Effie awards, CAANZ and .99 are aiming to show that, due to the focus on real-life results rather than the shiny, new and enticing, a trophy in this awards programme will go a long way to silencing those critics.

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Sweet and sour: .99 wins U20 FIFA World Cup account, but also confirms staff cuts

  • Advertising
  • May 15, 2014
  • Damien Venuto
Sweet and sour: .99 wins U20 FIFA World Cup account, but also confirms staff cuts

StopPress understands that .99 has won the FIFA U20 World Cup account after a competitive pitch that involved what is thought to have been four agencies. But it isn't all good news at the agency at the moment. It has also been confirmed that .99, like its fellow Clemenger-owned agency Colenso BBDO, is currently in the process of letting some staff members go. PLUS: TVNZ wins rights to broadcast 22 games during for the 2014 FIFA World Cup.

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Kiwis tell power companies to stop the knockin', Genesis listens

  • Advertising
  • May 9, 2014
  • StopPress Team
Kiwis tell power companies to stop the knockin', Genesis listens

Genesis Energy, the largest electricity and gas retailer in the country, announced yesterday that it would not be knocking on doors and offering switching sweeteners after a survey showed, lo and behold, that New Zealanders found the practice intrusive and annoying. So it's launched a campaign via .99 and justONE that asks Kiwis to return the favour and go knocking on Genesis Energy’s door when they begin their search.

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As media changes, are the ASA's ad spend figures still relevant? Senior industry figures weigh in

  • Media
  • March 28, 2014
  • Damien Venuto
As media changes, are the ASA's ad spend figures still relevant? Senior industry figures weigh in

Although the release of last week’s ad spend figures by the ASA served to confirm trends that have been obvious for quite some time, a general consensus among those in the industry is that the figures don’t give an accurate reflection of changes that are occurring in the industry. Several senior industry figures share their thoughts on the structure of the annual ad spend report.

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Easterbrook completes a trio of senior appointments at Goodfolk

  • Movings/Shakings, brought to you by Marsden Inch
  • March 28, 2014
  • Damien Venuto
Easterbrook completes a trio of senior appointments at Goodfolk

Auckland-based brand and communications agency Goodfolk today announced the addition of Mark Easterbrook to the newly created role of executive creative director. This move comes shortly after the agency recently made two other senior staff appointments.

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Tower assumes the role of a lighthouse keeper, promises to watch over Kiwis—UPDATED

  • Advertising
  • March 18, 2014
  • Damien Venuto
Tower assumes the role of a lighthouse keeper, promises to watch over Kiwis—UPDATED

.99's latest TV spot for Tower invokes the nautical metaphor of a lighthouse keeper to illustrate that the insurance giant is always looking out for its clients. Throughout the 45-second TVC, the bearded protagonist draws a parallel between lighthouse keepers and Tower, in the sense that both are "always on watch" and have wisdom on "how to avoid danger and how to put things right." Updated with 2013 ad spend figures for insurance companies.

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