In keeping with an ongoing tradition, a few industry players gave us their take on the year for our annual opinion harvest. Here’s what Ben Cumming, general manager of Hell Pizza, thought about 2014.
Browsing: Ben Cumming
Hell Pizza is offering an explosive short-term deal with their pizza delivery – and they’re hoping it’s going to net them a record week of sales. A campaign offering a fireworks delivery along with your pizza kicked off last week with the company opening a fireworks preorder for the Guy Fawkes period.
When Hell launched its rabbit pizza a few months back, Barnes, Catmur & Friends created the world’s first rabbit skin billboard to promote it. That caught plenty of attention and helped generate some impressive sales stats and now Hell is back with its next wild pizza, the kangaroo-laced Boomer. And this time its marketing campaign consists of holding Australia to ransom.
Hell’s hugely successful Pizza Roulette campaign showed that punters were willing to try something new, even if it burned the crap out of their (or, preferably, their friends’) mouths. And its gourmet (and slightly experimental) Rabbit Pizza proved it again after it sold out in less than three weeks and delivered the business its best week of sales in its 18 year history.
We’ve seen see-through billboards, exploding billboards and bleeding billboards. And now we’ve got an animal-skin billboard, with Hell and Barnes, Catmur & Friends celebrating today’s launch of the new smoked rabbit pizza with an outdoor execution (perhaps quite literally) made entirely out of leftover rabbit skins.