Intellectual property lawyer Ben Cain discusses the difficulty in creating an original brand and offers a few pointers on how to avoid any double ups.
Browsing: Ben Cain
Double trouble: Ben Cain on making sure your branding idea is original
Lawyers to marketers: “Know thine Rugby World Cup enemy”
With the Rugby World Cup only 18 months away, many businesses are thinking about how they can leverage off this event. And the prudent answer is ‘very carefully’, bearing in mind the provisions of the Major Events Management Act 2007 (MEMA).