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Browsing: Belowtheline
Movings & Shakings
Movings|Shakings: 31 January
News
Fresh up ventures back in time to celebrate 50 years
Beginning as just a way to use up leftover apples in the 1960s, one of New Zealand’s classic juice bevvies, Fresh up, is celebrating 50 years of production this month.
News
Campbell Arnott’s goes below and beyond
Campbell Arnott’s New Zealand has formalised its relationship with marketing agency Belowtheline after six months of competitive pitching on a project-by-project basis, putting the agency in control of “through-the-line marketing” across in-store activation, consumer promotional work and select television work for the company.
News
Kiwi kids are winning kids: Belowtheline takes big haul at APPA awards
Following on from its performance in the recent APMA Star Awards, marketing and promotional agency Belowtheline has won big at this year’s APPA Awards, taking home five awards including a gold, two silvers and two bronzes.