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Belowtheline and Apollo NZ reach for the APMA Stars
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The APMA Star Awards, which celebrate the past year’s finest promotional efforts, took place last week in Oz, with New Zealand marketing agency Belowtheline the only Kiwi agency to take home a gold, winning the top award in the ‘best sponsorship leverage’ category for its ‘Game Plan’ promotion for Sanitarium’s sponsorship of the All Blacks before and during the Rugby World Cup.