Browsing: beer

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Smart Kiwi beer, smart Kiwi design: Studio Alexander picks up international award for WilliamsWarn brand work
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Gone are the days when homebrew was a byword for, as your dad might say, bloody undrinkable horse piss. Craft beer is one the major growth areas of the booze market and there are now plenty of interesting brews being concocted in garages, laundries, hot water cupboards, man caves and, of course, breweries all around the country. To tap into the growing number of refined palates, Ian Williams and Anders Warn spent five years developing the world’s first personal brewery, WilliamsWarn, and the design and brand work by Studio Alexander has matched the quality of the product by taking gold in the international Graphis 100 Best in Design awards. 

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Battling beers continue to duke it out post-Cup
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From a marketing perspective, the battle between All Blacks sponsors Steinlager and RWC sponsors Heineken was one of the most enthralling. Steinlager played the local card very well with its savvy ‘We Believe’ and Heineken played the international card with ‘This is the Game’. And both parties are keeping the marketing momentum going.

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A bottle full of interest: Monteith’s goes back to the source with new brew
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It’s been almost 18 months in the making, and yesterday, just down the road from the giant salmon and New Zealand’s longest bridge, Dominion Breweries ferried a group of 150 publicans, internal stakeholders and a few filthy journalists to a farm near Rakaia to launch the newest brew in the Monteith’s range, an ultra-premium, hyper-local, “serious beer” called Single Source that aims to tell the story of what’s inside the bottle and recognise those responsible for creating it.

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Latest magazine houses mélange of glorious marketing delights
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The November/December edition of NZ Marketing magazine is out. And, as you’d expect from a title with such a name, it’s filled to the brim with what experts refer to as ‘essential marketing intelligence’, including the cover feature/call-to-arms that was written by three academics from the University of Waikato who detail why they feel the discipline is currently suffering from a ‘worldwide identity crisis’.

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End of summer brings misery; also brings new beer
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The end of summer is usually a miserable time, with the relentless passage of the earth around the sun typically leading to an epidemic of Kiwi self-pity and climate-related woe. But Monteith’s is instead celebrating the changing seasons by releasing its first autumn beer, Monteith’s First Harvest ale, in late March.