Beehive bacon is telling it like it is in a cheeky campaign by Contagion that points out the absurdities of life.
It took a new range of sausages for the Premier Beehive to produce its first brand campaign in over a decade. And now, with advertising partner Contagion, the previously bacon and ham brand has launched a nation-wide campaign to get bacon lovers to embrace the banger.
Tourism New Zealand, New Zealand Trade and Enterprise and Education New Zealand lauched the ‘New Zealand Story’ campaign on 6 November. The multi-channelled campaign features a website, video and toolkit to encourage prospective investors to bring their business to New Zealand.