Browsing: Beat Bowel Cancer Aotearoa

Show you give a crap by opening up about number twos

Beat Bowel Cancer Aotearoa aims to get Kiwis to put their health first by encouraging them to talk about number twos. The ‘Give a crap’ video campaign, which features TV personality Nigel Latta and various other celebrities, is designed to make New Zealanders feel more comfortable about broaching the awkward subject of bowel movements in the hope that this will lead to early diagnosis of the disease.