Over 900 ridiculously well-dressed media types took their seats at the Viaduct Events Centre last night for the 2015 edition of the Beacon Awards. Throughout the evening, each of the company tables gave partisan cheers when their co-workers stepped onto the stage to collect awards, serving as a reminder of the competitive banter that typifies the industry on a daily basis. And although most winners will no doubt feel a sense of pride—and the mild throb of a hangover—today, the most successful agencies on the night were MBM, FCB Media and Spark PHD.
Whether it’s QR codes aimed at vetting tattoo artists, Goodby Silverstein’s work4rich.com, or BBH’s take on graduate recruitment, those in the persuasive arts often walk their talk and try to create interesting recruitment campaigns. And Y&R Media did just that last night at The Beacons with some WiFi jiggery pokery.
For some, industry awards are about acknowledging excellence. For many others, they’re more of an excuse to get loose. And, to celebrate last night’s inaugural Beacons, the trio from Auckland Daze put that sentiment into song—and used the power of opera to give those who take their jobs a bit too seriously a prod.
The first-ever Beacon Awards took place last night at the Viaduct Events Centre in front of a capacity crowd, and it was FCB Media that got by far the most exercise, with independent MBM winning agency of the year, MediaWorks TV winning media brand of the year, Maritime New Zealand taking client of the year and Nielsen’s Claire Harris accepting the inspiring individual award.
FCB Media, OMD, SparkPHD and Mediacom have taken a large number of finalist placings in the CAANZ Beacon awards, for which winners will be awarded on 1 May. Mediaworks, TVNZ and iSite Media are in the running for the Media Brand of the Year.