The Beacons finalists have been announced and this year it's FCB Media and PHD leading the finalists with 24 and 20 mentions on the list respectively.
Marketing, advertising & media intelligence
Awards season is chugging along, and earlier this month Caanz announced the finalists for the 20015 edition of the Beacon Media Awards, which are set to be hosted at the Viaduct on 23 April this year. Last year, at the inaugural edition of the rebranded Beacon Awards, FCB dominated proceedings, taking to the stage more frequently than any of the other agencies in attendance. And this time round the agency looks poised to repeat its 2014 performance on account of having picked up 20 awards nominations (two of which are in association with Running with Scissors).
The comical collegiality continues in Axis call for entries campaign, as The Beacons takes aim at media innovation
The bar for call for entries campaigns has risen significantly in recent years, with the likes of DraftFCB's 'The real judge of advertising is the consumer' campaign for the 2011 Effies and TBWA\'s 'Results Don't Lie' effort this year standing out. And there are a couple more good ones bubbling away at the moment for the Axis Awards and the newly rejigged Beacon Awards.
From next year, the CAANZ Media Awards will be replaced by the revamped Beacon Awards, which in addition to featuring a new name will also have a new digs and a flash new look.