Browsing: Bcg2

News
Where touchpoints intersect planned behaviour: how the ‘Bags Not’ campaign plans to have people saying no to plastic
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Bcg2 and sustainability specialists Go Well Consulting have teamed up to launch ‘Bags Not’, a campaign aimed to minimise and eventually eliminate single-use use plastic bags, non-recyclable plastics and other plastic waste from the New Zealand environment. We take a look at the aim of the campaign, speak to TRA partner Karin Glucina about its behaviour-changing features and see what other countries are doing to eliminate single-use plastic bags.

News
The Co-operative Bank introduces Jeff the snake
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First there was a snappy saltwater crocodile named Brian and now The Co-operative Bank has unleashed another wild animal through Y&R, Jeff the snake in its latest TVC as part of a running campaign ‘It’s in their nature’ which urges people to make the switch to its service.