Farmstrong is an organisation which looks out for the well being of farmers, which in recent times has become an area which needs attention, with 14 farmers taking their own lives during the second half of last year. The organisation has released a TVC addressing the issue in a subtle way, using a farmer as the protagonist who has a nonchalant approach to well being, which illustrates how easy it can be to slip into bad habits.
It’s no secret that smoking is expensive, and yet over 400,000 New Zealanders still swipe their debit cards to purchase a packet of cigarettes on a daily basis. And while the odd $20 splash out on smokes might not seem all that significant, the card swiping quickly adds up, leading to some pretty significant sums, which could be better spent on other items. So, in an effort to show Kiwi smokers what they’re missing out on, Champix has launched a new campaign by BCG2 that illustrates what smokers are in fact puffing away every month.
Creative agency Bcg2 has released its first brand campaign for rural insurer FMG, and is rolling out over multi-media channels after winning the account last September, basing it on the tagline ‘We’re here for the good of the country’.
Interbrand was riding high after its work for the New Zealand AIDS foundation won a TVNZ-NZ Marketing Award in the not-for-profit category and a global Interbrand Best Work Award for verbal identity. But that was fairly shortlived because and it has lost the Love Your Condom (LYC) brand, a government-funded prevention campaign encouraging condom use among all gay and bisexual men, the most at risk demographic for contracting HIV, to bcg2.
bcg2, which already holds the Yates Australia account, has now also added Yates New Zealand to its growing portfolio of clients. This win, which comes as the result of a successful creative pitch, is the third trans-Tasman account the agency has penned into the books in 2013.
When it comes to Pacific destinations, Tonga is a long way down the consideration list and has smaller visitor numbers than Fiji, Samoa, Rarotonga and Vanuatu, primarily because, unlike those countries, it has never really invested in promoting itself. But for the first time in its history, the Kingdom has taken to TV with a trans-Tasman campaign that aims to build on the 2012 launch of ‘the True South Pacific’ brand and show what its 176 islands can offer visitors.
It’s been a pretty good year for bcg2 and Mediacom, with a few new accounts and plenty of plaudits at the TVNZ-NZ Marketing Awards for the work done on Pfizer’s ‘Viagra = Avigra’ campaign. And it’s notched up another win after being awarded the Freedom New Zealand account from incumbents M&C Saatchi Sydney/Auckland and Carat without a pitch.