articles tagged 'bcg2'

TVCs of the Week: 27 October

  • TVC of the week
  • October 27, 2015
  • StopPress Team
TVCs of the Week: 27 October

Sanitarium, Mastercard and Safekids perform a victory dance this week.

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Safekids introduces key ring reminders to reduce driveway run overs

  • Advertising
  • October 23, 2015
  • StopPress Team
Safekids introduces key ring reminders to reduce driveway run overs

Safekids Aotearoa, in partnership with ACC and the Starship Foundation, has released a new campaign via bcg2 and Mediacom, with the aim of preventing Kiwi children from being hit by cars on driveways through methods as simple as having a key ring with a safety message and your child’s picture on it.

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Movings|Shakings: 21 August

  • Movings/Shakings, brought to you by Marsden Inch
  • August 21, 2015
  • StopPress Team
Movings|Shakings: 21 August

Industry happenings at Ebiquity, Chemistry Interaction, Thick as Thieves, bcg2, Bauer Media, Sky and VeNA.

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topics
Story IQ
Story IQ
Story IQ is a brand story consultancy. We help brands uncover the hidden, untold stories ...
Up-and-Comers
Up-and-Comers
We give the mic to the industry's future leaders to hear their thoughts on media, ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
The Stoppies 2018
The Stoppies 2018
In February (Valentine's Day to be exact), StopPress gathered the industry for an evening of ...
Follow The Money
Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
Regional Rundown
Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

With cameras increasingly in pockets, Canon continues to aim for the high ground with 'Change your lens, change your story'

  • Advertising
  • April 17, 2015
  • Holly Bagge
With cameras increasingly in pockets, Canon continues to aim for the high ground with 'Change your lens, change your story'

With the rise of smartphone photography, it's tough out there for most camera manufacturers. The experienced and enthusiast photography market is the logical place for them to play and Canon is doing just that in a new campaign to show off its lenses and the difference they can make to telling a story. PLUS: how Apple, Samsung and other mobile manufacturers are changing the industry.

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TVCs of the Week: 17 March

  • TVC of the Week
  • March 17, 2015
  • Ben Fahy
TVCs of the Week: 17 March

FMG, Tourism Fiji, Daikin and Cuca have the luck of the Irish this week.

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voices

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

FMG leaves Saatchi after 'feeling chemistry' with bcg2—UPDATED

  • Advertising
  • December 12, 2014
  • StopPress Team
FMG leaves Saatchi after 'feeling chemistry' with bcg2—UPDATED

From the moment FMG and bcg2 met each other at the pitch process, there were sparks. The rural insurance company was already with Saatchi & Saatchi, but that didn't seem to matter. bcg2 has since been awarded the creative contract for FMG going forward.

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No winners, but DDB, bcg2 and Ogilvy & Mather earn special mentions in News Work's Agency League

  • Advertising
  • October 4, 2013
  • StopPress Team
No winners, but DDB, bcg2 and Ogilvy & Mather earn special mentions in News Work's Agency League

The judges for News Works’ Newspaper Ad of the Month competition didn't deem any entries worthy of winning in either August or September, but three ads—DDB’s Reflect, Ogilvy & Mather’s Auckland Council Elections, and bcg2’s Ezetrol—were given special mentions in September, earning them one point each on the Agency League table.

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TVCs of the Week: 30 July

  • TVC of the Week
  • July 30, 2013
  • Ben Fahy
TVCs of the Week: 30 July

Audi, Warehouse Stationery, Sony and a Vietnamese hospital get a gold star this week.

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Audi tweaks global 'Land of Quattro' platform to appeal to Kiwi tastes

  • Marketing
  • July 29, 2013
  • Ben Fahy
Audi tweaks global 'Land of Quattro' platform to appeal to Kiwi tastes

Last year, after six years in second place, BMW knocked Audi off its perch and reclaimed the top selling premium car mantle in the New Zealand market. But Audi isn't far behind, it's still growing and it's decided to tap into the nation's patriotic fervour with one of the German brand's first locally shot campaigns.

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TVCs of the Week: 28 May

  • TVC of the Week
  • May 28, 2013
  • Ben Fahy
TVCs of the Week: 28 May

Samsung's entertaining sales pitch and Tonga's classic tourism marketing approach pass go, collect $200.

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MIT confronts a few mid-year myths with new Samoan spokesduo

  • Advertising
  • May 27, 2013
  • StopPress Team
MIT confronts a few mid-year myths with new Samoan spokesduo

The Manukau Institute of Technology and bcg2 took the animated approach in its last campaign. And it's gone to the other end of the ad spectrum this time with a campaign starring Samoan media personalities Sela Alo and Pua Magasiva that confronts the misunderstandings many prospective students can have about studying in an effort to boost mid-year enrolments​.

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Movings/Shakings: 29 November

  • movingsshakings
  • November 29, 2012
  • StopPress Team
Movings/Shakings: 29 November

Job losses and a high-profile departure at APN, Tim Wood heads to Rapp Tribal, Paul Hancox heads to TV, Jordan Dale snaps up bcg2 scholarship and Pead PR bolsters its tech team.

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Friends Electric ends on a high note, finally hits BOTAB pay dirt

  • Advertising
  • September 14, 2012
  • Ben Fahy
Friends Electric ends on a high note, finally hits BOTAB pay dirt
@barnescatmur

The shots were downed at the door, the undies went flying onto the stage regularly and the screams were deafening last night as seven bands came together and rocked the hell out of the King's Arms for the fifth annual Battle of the Ad Bands, a night that some jokingly—or not so jokingly—call the most important in advertising. And after being there or thereabouts in previous years, the worthy rock gods and goddess in Barnes, Catmur & Friend's Friends Electric finally took the top prize, prying it from the cold dead hands of TBWA\, which had won it for the past two years but didn't feature in this year's festivities.

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Marketing Leadership, Consumer, Lifestyle/Travel/Leisure and Innovation: Pfizer New Zealand

  • TVNZ-NZ Marketing Awards
  • September 6, 2012
  • StopPress Team
Marketing Leadership, Consumer, Lifestyle/Travel/Leisure and Innovation: Pfizer New Zealand

Sometimes the best form of attack is defence. And that was certainly the case for Pfizer’s brave, innovative and hugely successful launch of Avigra into the local market to combat the effects of generic knock-offs.

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Perennial performers Colenso and DraftFCB on top of Effie finalist table, BC&F and DDB hot on their heels

  • Advertising
  • August 24, 2012
  • Ben Fahy
Perennial performers Colenso and DraftFCB on top of Effie finalist table, BC&F and DDB hot on their heels

As the bean counters might say, if advertising doesn't improve the bottom line, it's really just art. And expensive art at that. And the agencies that improved their clients' businesses the most this year have been announced, with perennial Effie performers Colenso BBDO and DraftFCB on top with 22 and 16 finalists respectively, followed by the bolter Barnes, Catmur & Friends on ten and DDB on nine.

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